Around 1992, the editor-in-chief of Echo, Sergei Korzun, composed and distributed among the leading programs a parting instruction, which, apparently, will forever remain in the golden fund of the history of Russian radio.
Dear presenters!
You would be doing each of your millions of listeners a personal favor if you would rid them of some of the regrettable habits that have become our signature dish:
Habit #1 - meticulously explain WHY the tape recorder, other overseas technical device or sound engineer did not work and WHAT exactly is being done, has been done from the first day and will be done all my life in order to finally start this damn machine.
Silence is also not an option. The professionalism of the presenter lies in the ability to beat any pause or technical situation. overlay so that “it is not excruciatingly painful and offensive...”. The main thing is not to evoke compassion and pity among listeners, otherwise we will remain on the sidelines all our lives.
Habit #2 - broadcast jingles and jokes that are inconsistent with the meaning of what is happening on the air, broadcast them several times during one song, or never broadcast them at all. /Option: broadcast the story to hear for the first time WHAT it says/.
Habit #3 - announce the film in this way: “And now Ivan Pupkin with the heading “In the boudoir of the government” while the film begins with the words: “Ivan Pupkin is at the microphone in the boudoir of the government.” There is only one way to get rid of this habit - listening to the beginning of the film, which is quite possible even with our level of technology.
Habit #4 - at the end of a section or broadcast, thank all its participants: “Thanks to guests Ivan Ivanovich and Zhan Isidorovich, who climbed the stairs all the way to the third floor. Thanks to journalist Lena, who called them, assistant Vika, who met them at the entrance, courier Vasya , who did not knock them down while carrying them to the Interfux editorial office. Thanks to Yulia, who boiled the kettle, Igor, who bought the tea, Maxim, who brewed it, Lena, who brought the cups to the studio. Thanks to the sound engineer Sergei, sound engineer Sergei, music editor Ilya, and also the microphones , who did a great job. Thanks to yourself, your beloved."
There are other forms of gratitude and they can be found.
The process of breaking habits will be more successful if the contours of the payroll appear behind it. The crafty number in it may differ from the usual one both in the direction of increase and - alas!
Spitefully,
Your Well-wisher-en-chef