It is very difficult to reach a consensus on the “acceptable and unacceptable ways of missionary activity” on television, especially if the missionary skills of the channel’s creators are far from perfect. Which, in fact, became the topic of conversation between the parties - presenters Yuliana Godik and Alena Dushka and so on. Maxim Kozlov with the head of the TV channel Ivan Demidov and program editor Olga Lyubimova. The interlocutors were forced to admit that their approaches differed, and fundamentally.