Translated material
Sbranding
Dear editors!
I want to share my discovery with the readers of the Trinity Option. Recently, on the vast expanses of the Internet, I came across the page of the “Russian Youth Innovation Convention”, which is scheduled to take place on December 9 and 10 this year in Moscow. The Federal Agency, the double-headed eagle, the World Trade Center - everything is in order, the soul rejoices. Before writing further, I want to apologize for the abundant quoting. It’s not because I don’t have my own thoughts—I have a lot of them—I just can’t help but admire the aesthetic perfection.
But let's get back to our sheep. I am further rejoicing - the concept of the Convention is spelled out: “The Innovation Convention is an annual high-status all-Russian event designed to give a new impetus to the innovative activities of young Russians. Its participants are young Russian inventors, entrepreneurs, scientists, innovation managers, as well as representatives of Russian and foreign companies using innovative developments.” The culmination of the Convention, according to the organizers, should be the First annual ceremony of presenting the National Innovation Award for Youth (“This is the start of a large national program to motivate young people to innovative searches and developments. This is a clear and precise mechanism for encouraging the innovative activity of young people; system motivation for innovation, on which the future of Russia will depend").
It’s great, I thought, that a clear and precise incentive mechanism is being created, and I immediately started looking at what kind of bonuses they were. I looked and was dejected: six nominations were indicated and it was quickly said that more than 300 nominees were selected by the Convention’s expert council, but no more information could be found - neither the composition of the expert council was given, nor the selection procedure was spelled out, and even the amount of the award was not indicated. I think the clarity and transparency are good. And then he glanced at the next page and froze, looking at one of the main news: “The corporate identity of the First Russian Youth Innovation Convention has been developed.”
I apologize again, but I can’t help but quote the news in its entirety: “Dear colleagues! We are pleased to announce that today the corporate identity of the First Russian Youth Innovation Convention has been officially presented. The symbol of the Convention is based on the double-headed eagle. The meaning of the symbol is revealed in the style of depiction of its left and right halves. The left half of the logo repeats the coat of arms of Russia, affirming the strength of traditions, in particular the traditions of Russian science. The eagle's head looking to the left is addressed to the history of our country, to those inventors and pioneers, without whose discoveries there would be no science today. The right half of the logo is a pixelated image of an eagle, representing Russia in the digital age and foreshadowing new achievements. Complementing each other, these two halves of the emblem, traditional and ultra-modern, serve as a visual expression of the values of the Convention - the harmony of domestic scientific and cultural traditions and a focus forward towards innovative development. More detailed information about the corporate identity of the Convention is contained in the brand book, which can be downloaded in the “For the Media” section.
Indeed, when I went to the section for the media, I discovered a brand book - 36 pages that describe in detail how to brand the Innovation Convention. Looking at this, I was stunned, grabbed my head and sat for some time in complete prostration - some kind of complete branding! — until I saw that it was not our native Rosnauka that supervised this pompous Forum, no, but the Agency for Youth Affairs. And Vasily Yakemenko presides over the Supervisory Board of the Convention. Then I immediately felt better, but not much. Because all sorts of questions and bewilderments were swarming in my head: why are you, good gentlemen, the organizers, branding so hard when nothing has been done yet, no competitive procedures or regulations for the award have even been spelled out? Maybe you think that a new Coca-Cola has been invented, or do they think they are Henry Fords? With such and such priorities of the organizers of the innovation process, all the steam of the innovation locomotive can blow its whistle!
And for some reason even the name of the event reminded me of the Sukharev Convention, at which, remember, the “children of Lieutenant Schmidt” divided spheres of influence. Of course, now Lieutenant Schmidt is not in fashion, but innovation is.
There is no doubt, of course, “Ours” sometimes used innovative approaches in the fight against imperialist embassies and their accomplices, but still, science and high-tech business are seven miles away from the former sphere of their efforts, and all in the forest. Therefore, I think it would be good for the gentlemen from Roskomolodezh not to brandish in vain, but to get down to their direct business. If I'm not mistaken, this Agency is subordinate to the Ministry of Sports, Tourism and Youth Policy. So our trusted comrades would be concerned with what they are skilled at: organizing tourist rallies on Seliger and sports forced marches. As a last resort, if such a longing for innovation gnaws, let them teach young people innovative methods of mastering the ball or something else that young people want to master.