Translated material
Putin vs Morgenstern in the battle for youth
As hip-hop, culture is resonated with public processes in Putin's Russia. Can rap play the same role in the collapse of Putinism, which the Russian rock played in the collapse of the USSR. Putin and Morgenstern opponents or potential allies?
According to Znak.com, representatives of the Presidential Administration are negotiating with the producers of rapper Alisher Morgenstern regarding cooperation. According to the source in AP, two options are discussed with it. Morgenstern may return to Russia, refusing to cooperate with the regime, but then Bastrykin will come close to them. The second option is to return to Russia, continue to engage in music and business, but to begin cooperation with the authorities on the eve of 2024. In this case, Bastrykin will forget about him and everything will be fine.
According to the source, the head of the Kremlin and rapper is engaged in the head of the Presidential Department of the Russian Federation on Public Projects Sergey Novikov. According to Znak.com, the Kremlin in relation to the rapper takes the following position:
“Morgenstern is nothing but destructive content, now he does not carry to the masses. But to lose such a leader in public opinion among youth, who in a couple of years will have voting right, would be stupid. ”
Peskov, in response to the question of whether the presidential administration negotiates on the return of Morgenstern to Russia, answered concisely: “No, this is a duck.” What was expected. It would be strange if he said that Putin’s assistants were negotiating with Morgenstern, since without the votes of his fans to Putin in 2024 could not win.
Morgenstern really has voices: 11.4 million subscribers of its YouTube channel, there are clips with the number of views above 130 million. True, these are not electoral voices, there are many votes of minors, and those that belong to adults are far from the fact that you can get out of YouTube and drag to the polling stations ...
Morgenstern left the country after the head of the Investigative Committee, Alexander Bastrykin, publicly accused him of drug trafficking. The Investigative Committee has already begun checking the PABLO video shot by Morgenster, as well as the whole work of the artist. There are no signs of “declination to consumption of narcotic drugs” of minors in the PABLO video, as in other videos of Morgenstern, but when the absence of evidence was an obstacle to Bastrykin’s subordinates for the prosecution, and for Russian courts to pass the conviction?
If desired, the rapper can be kept in prison for life. There is also his criminal doubt expressed in an interview with Ksenia Sobchak, in the advisability of throwing unthinkable money for victory, as well as no less criminal statement that you should not live the past, you need to move on, reaching new victories, for example in information, cosmic technologies. Only a very lazy and very short -sighted investigator will not see the justification of Nazism in these statements. And for the song “I ate my grandfather,” the prosecutor's office of St. Petersburg is going to plant Morgenstern as a cannibal. So rapper makes sense to think tightly before returning to Russia from the United Arab Emirates, where, judging by the media reports, he is hiding ...
Completely stripping the political, media and human rights fields, the Putin's security forces set about rappers and YouTubers. Yuri Dud has already received a conviction under the article “For Drug Propaganda”. To begin with, they limited themselves to a fine. The rapper Yuri Khovansky has been behind bars from the summer on charges of justification and propaganda of terrorism. And Morgenstern will not save his complete depolitization. A person who is listening to tens of millions, from the point of view of the Kremlin, cannot be on its own: he must either serve the regime, or sit in prison, or bring down from the country ...
In the 80s, the music of Russian rock has resonated with public processes. The whole country knew and sang the songs “We will continue to act” and “We are waiting for the changes” by Viktor Tsoi, “Do not rush to bury us” the Chayf group, “constrained by one chain” “Nautilus”, “Train in the Fire” “Aquarium”, “Red on Black”, “My Generation” and “We are Together” by Kinchev, “Association of the Civil War” and “Revolution” Shevchuka.
The protest potential of rock has manifested in many countries. Whether the USA, where John Lennon has become one of the symbols of protest against the Vietnamese war. Or Ukraine, where the song “Ocean of Elsa” “I will not give up without a fight” has become the anthem of the Maidan.
Today, rap in terms of popularity among young people raised a banner, partially falling from the hands of Russian rock. At the same time, the protest potential of rap is immeasurably lower compared to the protest potential of rock. This is partly caused by the fact that at the peak of the popularity of rock the protest was in demand by society, and now, when the time has come, the young people have adapted to live “in the pores” of Putin's Russia, that is, in those “voids” of the regime where it is quite possible to get settled with relative comfort, practically not in contact with the state and its numerous organs.
Putin came to power when Morgenster was 2 years old, and the singer sings and makes his clips for those who were born under Putin, went to school at Putin and graduated from Putin. These people do not know another life. Putin for them is someone else's, boring and very boring grandfather, but the opposition, including Navalny, in many of them does not cause sympathy or sympathy.
Tsoi and Grebenshchikov - these were anti-Brazhnev, anti-Suslov, Anti-Chernenko. Morgenstern is not an anti-Putin, this is Putin, turned inside out.
The fact that Putin is poorly hidden under a thick layer of hypocrisy is flaunted by Morgenstern: unlimited hedonism, money -grubbing, consumer attitude towards people, mizoginia, cynicism and neglect of any values except their own pleasure. Putin diligently PR his care for people - Morgenstern sometimes does good, but immediately grimits him for evil: in 2021 he made a “Satanic donation” - donated 666,666 rubles to develop the mentoring project (to support children left without parents).
For all his cynicity, Morgenstern tries to avoid serving the authorities: when he was offered 10 million for a post in support of amendments to the Constitution, he refused. For "Zashkvar".
But he worked at Alfa-Bank with pleasure. True, Alpha Bank this cooperation came out sideways. The advertising “clip for 10 Lyamov” made for the bank became a mocking roll call with those 10 million that he was offered for a post in support of the amendments to the Constitution and which he refused.
In an interview with Dudu, he explains his abandonment of the Kremlin millions by the fact that "a spiritual, moral condition cannot be smelling at all for the sake of grandmas."
Can Morgenstern become a resource for Putin? At the moment when this happens, the resource of the Morgenstern itself will disappear. And he knows that well.
Can Morgenstern bury Putin and Putinism? No. But with pleasure it will dance on his ruins. Maybe he will perform the song “Vladimir Putin well done!”, For which he was fined 300 thousand. However, the multimillionaire Morgenstern chose this trifle not to notice. In the world in which he lives and his fans, Putin is a small politician living in the era of Morgenstern. However, something similar has already been said about Brezhnev and Pugachev ...
The collage uses photos from open sources.
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