Take two Reading a TV program has recently become more entertaining than watching the programs themselves. What the main characters of the pre-election broadcast will say has long been known, deviations from a predetermined scenario are minimal....

Take two

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Watching a TV program has recently become more entertaining than watching the programs themselves. What the main characters of the pre-election broadcast will say has long been known, deviations from a predetermined scenario are minimal. Interest in the performance of the first numbers of each channel is almost lost. But there was interest in the performance of coaches, the main "programmers" and counter-programmers of the channels - how will they scout their first numbers?

On-air grid games have become the main fun of these weeks. Kiselev, losing in rating to Dorenko, takes his “Itogi” from the usual time of 21.00 two hours earlier. Giving the competitor the right to fight no longer with his, Kiselyov's understanding of political reality, but with "Streets of Broken Lights-II". Wow sparring partner! A few months ago, longing for an “open fight” for the viewer with Kiselev, Dorenko suddenly cedes the reclaimed foothold, but does not pursue Itogi on the broadcasting grid, but calmly shifts to Saturday, explaining the transfer of the program by “returning to its rightful place on the air”, and by no means fear of the "cops".

Standing on Saturday evening on NTV, James Bond is inferior to his native Russian cops, of course. But Dorenko loses his first Saturday broadcast to him, explaining the defeat by the fact that the transfer was unexpected. Not all viewers knew about him and initially preferred Bond not to him, but to Sheremet, traditional before on Saturdays.

The second and third Saturday broadcast Dorenko in a full-time duel wins against James Bond, although he loses on points to Sunday Kiselev. Will win, probably, and the fourth broadcast next Saturday, and then - the question. Since February 11, NTV again throws its main striking force, the Cops, at the forefront of the ideological front, leaving the competitor at the mercy of the operas from the homicide department.

The new series of "Streets ..." remained on the air on Sunday, but rather as a final coda, a kind of see-off Sunday evening from "Results" to "Total". It is Shenderovich who will henceforth have to precede Pavel Sheremet, who was shifted on the first channel to Sunday 22.00 (I wonder what he will broadcast in his hourly program after eighty minutes of Dorenko and sentry Nevzorov ?!).

"Nevzorov", apparently, was conceived by the first channel as "our answer to Chamberlain", if not the rating winner of "Itogi", then at least an active stealer of the audience's attention. Against Kiselyov's single NTV in all faces, the first channel is ready to put all its propagandists and agitators at once. Alexander Glebovich, freed from exorbitant deputy labor (for nothing that in the last Duma neither he nor his card for electronic voting, often living a life separate from the deputy, were present at any meeting) and on this occasion expanded from the framework of a malicious commentary to formats of the author's program named after himself, from now on he intends to compete with Evgeny Alekseevich.

The main competitors seem to have forgotten about the reflection of the eight-hour Nikolai Karlovich in his “Mirror” - on the one hand, the end of “Itogi, “Dolls” and the beginning of “Cops” are superimposed on him, on the other hand, he is firmly blocked by KVN. RTR in the game at the net lost so far outright and therefore did not consider programming to be a type of competition. I put all the verbs related to RTR in the past tense, because all the time of the All-Russian State Television and Radio Broadcasting Company “before Dobrodeev” can now be considered past and state television is clearly waiting for a change. And in the case of counter-programming, Oleg Borisovich has not so many equals (as, indeed, in all other television cases).

Television counterprogramming is a special talent, akin to coaching in sports. Fans with a decent experience, perhaps, will remember a case that I myself know only from stories. At the time of the hot rivalry of hockey CSKA and Spartak in the mid-60s, their fights turned not so much into a competition of hockey players as into a duel of coaches competing in cunning. The foremen's link in Spartak outplayed the first three of the army team and alone decided the outcome of the fight. Army coach Anatoly Tarasov tried to bring his main strength out of the blow and bring him down with a weaker Spartak link, but Spartak coach Arkady Chernyshev released Starshinov and the Mayorov brothers on the ice only against the Loktev link. It all ended with the fact that Tarasov simply stopped releasing his first link on the ice, the Starshinovites, waiting for their main rival, sat on the bench for the entire match, and the second and third army links easily beat the corresponding Spartak ones. The main thing is victory! Tarasov won, but the fans lost the chance to see the best players.

The best players in the television propaganda field are not threatened by the bench. But it seems that in the games of our television coaches, the interests of the audience are remembered last. The main thing is victory. Above rating.