Computer program will identify hipsters

An algorithm developed by researchers from the University of California will identify a goth, a hipster or a representative of another modern subculture by analyzing his photo. writes about this CoCreate .

The program, created by scientists from California, is able to analyze such distinctive features of a person in a photo as his haircut, hair color, makeup, jewelry and tattoos, as well as the colors and textures present in the picture. Having collected data, the program is able to distinguish a biker from a hipster or a goth from a surfer. According to the researchers, the accuracy of the determination reaches 50%, and work on it is still ongoing.

The program can be useful in marketing, for example, in selecting the most relevant audience for targeted advertising on social networks. also The algorithm can be used to analyze footage from cameras installed in public places, if there is a need to identify groups rather than individuals.

That said, the researchers acknowledge the risks of overgeneralizing: Just because a person wears braces doesn't necessarily mean they need a mustache wax.

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