On the eve of the premiere of the second part of the Hobbit trilogy, the dragon Smaug was painted on board an Air New Zealand plane
On the eve of the premiere of the second part of Peter Jackson's The Hobbit trilogy, the dragon Smaug was painted on board an Air New Zealand plane. writes about this CoCreate .



The appearance of the dragon Smaug from the trilogy about the adventures of Bilbo Baggins was kept secret for some time and excited the imagination of fans of the saga and fans of actor Benedict Cumberbatch, who voiced the mythical character. In the first part of the trilogy, audiences were only shown the shadow of the dragon, the edge of its wing and eyes, and a little more visual information was in the trailer for the second film.
The opportunity to fully see the life-size dragon was provided by Air New Zealand, which painted its image on board a Boeing 777.
The process of transforming the plane into a dragon was filmed on video, published on the official YouTube channel of the air carrier.
Air New Zealand has worked with The Hobbit rights holders before, and the experience has been successful: for example, the video “Another Day in Middle-earth” received about 2 million views in a week.
The channel's main hit was a 2012 video about safety rules on board Air New Zealand aircraft, which collectively collected more than 50 million views across various platforms. In this video, the director of “The Lord of the Rings” and “The Hobbit” Peter Jackson starred in a cameo role as the man who picked up the One Ring.
The Russian premiere of the second part of the trilogy, the film “The Hobbit: The Desolation of Smaug”, will take place on December 18. The third part, The Hobbit: There and Back Again, is scheduled for release in December 2014.
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