There is such an expression - “blurry eye”. When you look for a long time, you stop seeing. That is, not to see, of course, but to perceive. The reference point is lost, the coordinates are spreading...
In order to start “seeing” again, you need a shake-up, some unexpected junction. Images must be confronted head-on, as the brilliant Sergei Eisenstein wrote.
Sometimes this happens against the will of the director.
...The great film “Belarusian Station” was shown on TV - with commercial breaks, as expected. Well, advertising and advertising - why haven’t I seen that shampoo that gives your hair shiny volume? Didn’t know that you should grab a snicker without stopping?
But when all this happens in conjunction with human faces and human text, when glamor mixed with everyday idiocy begins to creep in after Nina Urgant sings Okudzhava...
It’s then that you suddenly realize the degree of current degradation.