Line

(Photo: Ruslan Yamalov )

In the early 90s, when the state abandoned special periodicals on art to the mercy of fate, it seemed that the magazine "Soviet Ballet" - an illustrated monthly for a narrow and poor circle of readers - would be one of the first to die. For some time, the magazine was scraping by, publishing double issues, and almost lost its premises. But he survived. In response to questions about how this was achieved, the editor-in-chief of “Ballet” Valeria Uralskaya only smiles mysteriously. However, the magazine not only appears in its previous form, but also holds concerts of ballet stars, annually distributes the “Soul of Dance” awards, and gathers artists and critics for gatherings. In a word, it lives like a real club. And in order to attract new regulars, he comes up with all sorts of projects.

One of the latest and most successful inventions of the editorial office is the small, elegantly designed newspaper "Line". She justifies her status as a supplement to the "Ballet" magazine by the fact that she does not reprint materials from it, but publishes what the monthly does not undertake - reviews of current performances, portraits of aspiring artists, social interviews with celebrities, announcements, conditions of competitions, repertoire theaters That is, information thanks to which you not only think about the problems of the current ballet life, but get acquainted with its structure. "Liniya" is the first newspaper that has undertaken to systematically review both foreign choreographic events and dance news from the Russian provinces. Essentially, "Line" is not an application at all, but a compact version of the magazine, addressed to professionals, amateurs, and casual readers. Popular, funny, not intimidating with either glossy academicism or boulevardism. And most importantly, he knows how to intelligently talk about ballet, and not the intrigues around it.