Vladimir Permyakov

On December 2, 1952, actor Vladimir Permyakov was born, who played the role of Lenubkov in the advertising "MMM"

Personal business

Vladimir Sergeyevich Permyakov (68 years ) was born in the Siberian village of Permyakovo, fifty kilometers from the city of Kansk of the Krasnoyarsk Territory. Father was a groom, so Volodya learned to handle horses early and, by his own admission, can still ride a horse without a saddle. The family had four children - in addition to their son, the parents had three more daughters. Vladimir was the youngest. He graduated from his four -year -old in his village, then went to the school of the nearest village. Almost every day passed 8 km there and back, crossing the ferry to the other side. In winter, when the river froze, the path was reduced to 5 km. He studied average, but in his favorite subjects - history, literature, singing and physical education - he had fives.

The boy joined the physical work early: chopped firewood, pumped water, watered the garden, mowed. When his son was addicted to fishing, his father ordered a small boat for him from a carpenter.

When Vladimir grew up, the family moved to Kansk. There, he went to work for a forestrying enterprise. He was not taken into the army for health reasons.

According to Permyakov, from childhood he dreamed of becoming an actor. This dream made him quit his work in the forestry and go to work as an actor for small roles in the theaters of Kansk and Tobolsk.

Then he went to Moscow on the limit: he worked as a turner at the Red October factory, at the same time he was engaged in the theater studio. Returning home after the end of the limit, he played a second -plan role in the local theater. According to Permyakov’s own words, in the end he realized that he would remain at this level if he did not return to Moscow. Found a job in the MHTT theater-studio (Moscow Art Theater Partnership). After working out the season in the theater, he began to act in the cinema - in the film “General” he played the captain of the NKVD, in the comedy “Running on the Sunny side” - a drunkard Zyuzika.

In 1992, the director of Fitilya Tamara Karshunova proposed Permyakova for the filming of advertising, which had then gained the momentum of MMM. So his character appeared - the legendary Lenya Golubkov, who instantly became a people's favorite.

After the collapse of MMM in August 1994, Permyakov was left without work and practically without a livelihood. He played Lenya Golubkov so vividly that many directors simply did not imagine him in other roles. Perhaps a certain identification of Permyakov with the collapsed financial pyramid of Mavrodi played a role.

The doubles of politicians and artists helped him to survive: Lenin, Stalin, Hitler, etc. “They held out my hand to me and began to invite me to them. We made a show. They went to the hinterland on tour, to corporate parties, ”said Permyakov.
Since 1999, the artist worked in various Moscow theater groups: the UNG theater-studio, experimental theaters “Beginning” and “Mel”. With the Zong theater, I traveled half the country with performances for children.

For some time the series “Friendly Family” with his participation was released for some time. In addition, he played the agronomist Khomyakov in Vampilov’s play “Twenty minutes with an Angel”, as well as in the poetic performance “Voices”, staged according to the poems of Andrei Alyakin. On the “Culture” channel, he voiced the role of Kozma Prutkov in the documentary series “Affairs of a noisy ball by chance ...”.

In 2015, Permyakov admitted in an interview that "he had not yet opened as an actor."

In 2016, he completed the play, which he wrote for more than ten years and which now has high hopes.

He lives in Moscow in a sleeping area. Filmed in episodic roles. The main earnings of Permyakov are corporate parties, where he is invited as a symbol of the 90s.

What is famous

In the role of Lenubkov YouTube

The hero Lenya Golubkov, played by Vladimir Permyakov, the hero of the “folk” advertisement of the scandalously known financial pyramid “MMM”, became the most striking advertising symbol of the 1990s.

The image created by Permyakov turned out to be so “his own on the board” for the wide mass of Russians that in 1994 he took the first line of the rating of the most popular persons of the year, bypassing not only Boris Yeltsin, but also Alla Pugacheva with Philip Kirkorov.

“Knowing the Russian man, his inner world, intellect, emotions, I built the image of Leni Golubkov. It was based on folk sincerity and immediacy, naivety, ”the actor said. According to him, he invented all the dialogs himself: “Everything from life: there is no money, I want to eat, my wife asks the shoes of porridge. It was just enough for me to transfer all this to the screen. All these gestures of distrust - "Deceive!" And hopes - "What if!". And the final: "Eh, it was!" It was to the point - getting into the image. "
The poet Dmitry Bykov appreciated this series of commercials of director Bakhyt Kilibaev as "The best Russian series of the last decade."

In total, in 1992-94, 16 videos were shot with a total timing of 9 minutes 50 seconds. The phrase of Golubkov sounded in one of them “I am not a freebie. I am a partner! " It became winged.

What you need to know about

Vladimir Permyakov does not consider the financial pyramid “MMM” a scam and sincerely believes that “they made a scapegoat from Mavrodi and put a man, in general, for nothing.” In the collapse of MMM, he blames the authorities that “drowned” the company, because "Yeltsin needed money, and the treasury was empty."

In 2011, Permyakov once again played Lenya Golubkova - already in the advertising “MMM -2011”. In it, the aged Lenya complains that “the excavator had to sell”, and they never built a plant with friends. An adult son tells him about the new MMM project. Golubkov first does not believe, but after the arguments of his son decides to invest “material assistance” received from him.

“This story is similar to a detective. On January 10, Mavrodi announced his project, and a few days later they called me and offered to play Lenya Golubkov. I thought that the journalists joke and at first wanted to refuse - I was tired of all this fuss around Mmm. Then I thought - what if it would be interesting? And when I was called back again, already in March, I agreed. I was immediately asked not to ask about who takes the video and ordered it. And in general, they asked not to spread about him, ”Permyakov talked about these shootings.

Direct speech

About his attitude to filming in MMM advertising : “Of course, on the one hand, both MMM and Lenya Golubkov became symbols of deception. But on the other hand, I should still not be wound up: this role gave me a name, which is also important. ”

About Sergey Mavrodi : “Persons like him - not the main characters and villains, certain people stood and stand behind them. Take, for example, mmm. It seems to me that such pyramids in the early 1990s organized people who have great power close to Yeltsin. It was they who used Mavrodi, and "Pershilin", and other dummies. They built one pyramid - they tore the jackpot. Then the second, third, fifth, tenth ... And when they realized that the fake people have exhausted themselves, they introduced the GKO - the state pyramid, which attracted funds already under the guarantee of the government. That is, they "threw" all investors at the government level. This could only happen in our country! "

Exposure from the household rider Vladimir Permyakov : “The artist does not bear any moral, material or other responsibility for the image, image or reputation of the character of the commercial he played. Any direct association, comparison of the hero of the MMM advertising campaign with the personality of the artist V. Permyakov is strictly prohibited. Appeal to the artist outside his time of performance - "Vladimir Sergeevich" or "Vladimir". "

Dmitry Bykov about the actors of the MMM commercials: “Throughout 1994, these people have been the most popular in the country. More popular than Yeltsin, Zyuganov, Pugacheva and Stashevsky. They got the whole range of Russian glory: irritation, hatred, blind trust. If they decided to sing (and such an attempt took place), they would turn into Russian Bitles. So I see this group: instead of the Liverpool four, the Moscow nine. An excavator with his wife and brother, old-Soviet retired spouses, cheerful students-young students and a lonely woman in love with the submariner. Note that the topic of submarine arises there and here.

Their remarks were included in the everyday speech, sounded in the feast and in bed, became a topic for jokes (because only what was completely enough: the CPSU, new Russians or advertising) can become the topic of a joke in Russia. And after each pathos or gloomy replica of the opponent, it was special chic: add:

- JSC "MMM"!

They also fell into oblivion, as swift as the collapse of the last Russian utopia. ”

8 facts about Vladimir Permyakov

• The artist got to the role of Golubkov by accident - at first another actor was invited to her, with deliberately a man’s type. But at the right time they could not get through to him. And then Tamara Karshunova suggested trying for the role of Vladimir Permyakov. “At one time, she wanted to shoot me in one of the issues with Vyacheslav Nevinni, then the shooting fell off. She said: Volodya, I remembered you, if something happens, I will call you. So a year and a half, she called, for which I am very grateful to her, ”said Permyakov.
• For shootings that took place once a month, Permyakov paid $ 200-250 per day.
• After the collapse of MMM and the arrest of Mavrodi, the entire advertising of the company in the media, and above all on television, was prohibited by a special order of the government.
• In 1997, Permyakov wrote the book "How I became Lenya Golubkov." For the money received for it I bought an apartment in Moscow.
• Permyakov does not drink, from his youth he plays sports, runs, swims. Has skiing.
• According to the actor, he is crossing the Volga in the Kimr area, where its width is 700 m, there and back in 19 minutes.
• In the spring of 2011, Eldar Salavatov’s film “Pirammmida”, shot according to the story of Mavrodi, was released on the screens. Permyakov played the role of Leni Golubkov in the picture.
• Permyakov was married to journalist Natalia Remizova. They met when she interviewed him, like an actor who played Lenya Golubkov. Together they lived for 2.5 years - first in civilian, and then in a legal marriage. They had no children. Natalia died of complication after the flu. It was her that the actor devoted his play “The Birth of the Baby”, on which he worked for more than 10 years. Now Permyakov lives in a civil marriage. His chosen one Lydia works as a manager in an advertising company.

Materials about Vladimir Permyakov

Vladimir Permyakov: "I was more popular than Pugacheva!"

Lenya Golubkov: After the collapse of mmm, the Uzbeks helped me out

The fate of the actor. After mmm.

Dmitry Bykov. "We loved each other so much"

Article about Vladimir Permyakov on Wikipedia