Poster art

The story of the Mondo studio, which creates the best movie posters in the world

2014 marks 10 years since the cult studio Mondo painted its first movie poster. Her work looks more original, beautiful and bolder than the boring posters in the nearby cinema. Every Mondo poster always goes viral online, and its exhibitions regularly sell out.

The studio's story is told by The Verge .

During the release of classic films like the first Star Wars trilogy or Indiana Jones, movie posters were most often hand-painted. They were real works of art.

Unfortunately, by 2014, the major Hollywood studios had almost completely abandoned such solutions. Most posters in a modern movie theater feature actors' faces photoshopped beyond recognition, accompanied by the title and release date.

However, over the past 10 years, a small company from the Texas city of Austin has been successfully fighting this negative trend. Mondo is a division of the Alamo Drafthouse Cinema chain that originally sold T-shirts.

In 2004, the owner of Drafthouse invited artist Rob Jones to join the Mondo team to create a poster for the Rolling Roadshow classic painting festival. And Jones, in turn, suggested making a poster for each of the participating films, and not for the entire event at once. This is how the modern history of Mondo began.

In 2014, Rob Jones is already the art director of the studio, and her works are known throughout the world. Now Mondo produces its own versions of posters for almost all notable film premieres, collecting sold-out houses at exhibitions and successfully selling prints online .

Mondo posters are made in various techniques. They can be minimalist art, classic collage or complex abstraction. However, they are all united by a recognizable graphic style and a constant obsessive attention to detail.

The goal of Mondo employees is to return to the times when the walls in any person’s room could instantly reveal all his tastes. They believe that most of the posters of modern films do not want to be shown to anyone because they look the same. Mondo, in turn, does not limit artists creatively and allows them to create, guided only by their own vision and taste.

To make its creations even more special, Mondo always prints them in a single, limited edition. Their old posters can now be found on eBay for thousands of dollars.

"Prometheus"

"Aliens"

“Lego. Movie"

"True Detective"

"Alone at home"

"Oblivion"

"Pacific Rim"

"Inside Llewyn Davis"

"The first Avenger"

"History of toys"

«V stands for Vendetta»

"Sucker Punch"

"Tron: Legacy"

"Drive"

"Godzilla" (2014)

"The Dark Knight Rises"

"Thor"

"Jurassic Park"

"Man of Steel"

"Moon 2112"

"Inglourious Basterds"

"Hellboy"

"The Exorcist"

"City of thiefs"

"Hannibal"

Beauty will save the world
Vadim Elistratov,
TJournal

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