The principle of windows on the ground and in the air Outside is an indifferent summer. I love this time on TV. News releases are short to the point of genius due to the lack of events. Analytical broadcasts do not beat with excessive erudition, allowing some ...

The principle of windows on the ground and in the air

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and the yard is an indifferent summer. I love this time on TV. News releases are short to the point of genius due to the lack of events. Analytical broadcasts do not beat with excessive erudition, allowing some frivolity, such as reflections on the prospects for the Russian modeling business. There are many repetitions in the programs, there are many films in the schedule.

IN

detectives are in fashion this season. The TV channels seem to have condemned us to the torture of murder and chase. In prime time, the viewer is forced to choose between the adventures of Hercule Poirot based on the novels by Agatha Christie on RTR, The Cops on NTV and The Secret Sign on STS. Competition pushes producers to more desperate steps. As soon as a program gains a rating, something similar appears on other TV channels at the same time. We are talking primarily about the low-budget and profitable genre of talk shows. Over the weekend I counted seven of them, and by Sunday evening I had a question: is our TV now producing anything else at all?

The program "Windows" with Dmitry Nagiyev deprived the righteous of sleep. My neighbors cannot digest the poison of evil impressions. The people were literally stirred up by the story of a dissolute neighbor from the fifth floor, who replaced her father's cohabitant with his 18-year-old son. The legend of the Adams family also sunk deep into the souls, where the husband delivered an ultimatum: a wife or a crocodile and started a reptile in the bathroom, showing the animal to the viewer. Surprisingly, it is a fact: subtle villainy and cases of unforeseen insanity in the Okon studio are perceived by the vast majority of viewers as a game of chance, and by no means as a game of actors involved in the program. And, surprisingly, the simpler and more frank the draw, the greater the love of the people and, accordingly, the rating. So long live our spectator - the most gullible and sentimental spectator in the world!

In the "Domino Principle" on NTV, they acted thinner. There, more and more often, actors who play themselves are invited to the studio as heroes of the program. This happened last week in a program about unrequited love with N. Baskov and A. Danilko. If there are no actors, then they are replaced by simply artistic natures, receptive to the scenario design and possessing the gift of reincarnation.

Artistry is generally one of the components of the formula for the success of any talk show. In this sense, the ground-to-air transmission on TVS was doomed to success from the very beginning. Its protagonist (or heroes) are those whose faces and voices are familiar to us from the stage. The idea is simple to genius. DJs from leading radio stations are discussing a singer, singer or group. Viewers are also involved in the discussion: the topic cannot leave them interpassive.

The program provides a unique opportunity for self-promotion for both the singer and the radio stations. Multiply all this with a well-equipped and decorated studio and an artistic, knowledgeable presenter, and you have the ingredients of television success.

An organic presenter who fits into the framework of the project is generally half the success. Or vice versa. The product of the alchemical marriage of NTV with the program “I myself” was called “To be continued ...” The studio, all in a flower, is decorated in the middle with a rose, in the center of which appears “the most sincere, charming and stylish presenter”, as the author calls herself in the intro of the program ideas, presenter and general producer ”in one person Yu. Menshova. The scope of the project is so wide that it is impossible to say in a nutshell. Here and love, and professional aspirations, and intrigues of fate. The last program was called that: about fate.

Ellochka Schukina from "12 Chairs" could probably consider herself Cicero in comparison with "the most charming presenter." Her conversation with the guests of the studio, as a rule, is limited to about ten remarks like: “Not bad!”, “What - just like that?”, “So?” and so on. When the vocabulary is not enough, one of the three cute grimaces on duty helps out, expressing surprise, delight or bewilderment, depending on the case.

I was already close to switching to another channel when a girl with an extraordinary face and an even more extraordinary fate appeared on the screen. Gulzhan, married to Baroness Stein, was from a large Kazakh family. Having received the title of "Miss Kazakhstan" at the age of 23, she, contrary to expectations, chose the profession of a fashion designer and achieved worldwide recognition. What was told was discordant with the manner of conducting, and with the image of the presenter, and with the style of the program. Moving away from family and everyday problems, the really charming and stylish presenter lost both charm and style before her eyes, being completely alien within a different topic.

What happened on the night from Thursday to Friday on REN TV has no reasonable name. Crowded into a small studio, representatives of two hostile legal clans, interrupting each other, discussed the problem of the authenticity of the burial of the remains of Anastasia Romanova and the crazy money revolving around this. The audience bickered at the level: “Who are you?”. Since the hosts - a girl with a microphone, but without external data and a young man with delicate manners, but without signs of personality - were ignored by the invitees. All this strongly resembled the plot from "Windows", but without Nagiyev and on a more serious scale of potential squabble. What happened also left an unpleasant feeling that someone is doing business on royal bones and the television company is not indifferent to this business.

It would be funny to look at the participants of the mentioned action within the framework of the "Cultural Revolution" with Mikhail Shvydkoy as the host. His guests often begin their monologues with the words: "I agree with the minister." But I am inclined to agree with him for another reason: the charm of the intellect leaves no choice. His programs generally beat a pleasant record on our TV in terms of the number of charming, intelligent, friendly and simply beautiful faces. For this reason, it can be difficult to take the position of one person. So in the last program - "Masterpieces are created by men" - it was impossible not to agree with the brilliant A. Gordon, and with the witty N. Drozdov, and with the charming E. Pamfilova.

On television, the gender of the creator of a masterpiece does not matter. It would be a masterpiece. More of just such products, created by representatives of both sexes on all channels without exception, I wish both our TV and the patient viewer.