Asset and buyers

How much is Sanoma Independent Media and who claims to be: RBC review

Two weeks before the estimated period set by Sanoma, for the sale of Russian assets, RBC journalists prepared brief dossiers for possible buyers - and tried to evaluate the cost of SIM.

Peter Gervi is considered the main contender, after him is the Herst Shkulev Media holding - he has a priority right to negotiate as a co -owner of Fashn Press, publisher of Cosmopolitan and Esquire.

Vedomosti co -owners also have priority right: the American Dow Jones (produces The Wall Street Journal) and the British Pearson (Financial Times) will be able to make a proposal to buy a business newspaper when all applications from other applicants will be collected and the best price will be known.

The cost of Sanoma Independent Media experts interviewed by RBC estimated at 2.8–5.3 billion rubles in the range.

The review was prepared by RBC journalists Nina Kurilenko, Julia Yarosh and Sergey Sobolev.

“Sanoma Corp planned to find buyers on Russian assets until the end of September. The main contender is the founder of the STS television channel Peter Gerevi. Many businessmen showed interest, including the former general director of Kommersant, Demyan Kudryavtsev. "

RBC