Yandex has built an analogue of Google Wave into its mail

Yandex presented a new functional view of its mail service, placing it in two new services: a contextual interface based on the contents of letters and an analogue of Google Wave, built directly into mail. The announcement took place at a press conference in Moscow.

Yandex has developed the “Marker” technology (due to the ability to highlight important things), which allows you to automatically analyze the contents of letters and show a contextual interface. For example, an email with information about the location and date of a future meeting suggests setting a reminder in your calendar.

You can unsubscribe from unnecessary mailings immediately and completely, or filter the flow of letters by topic. For example, you can leave only those emails from coupon services that only mention recreation, fitness, and kitchen appliances.

Yandex considers electronic tickets to be one of the most important topics of letters. When they get into the mailbox, they are marked with a special icon, and a day before departure they move to the top line of the mail list and display information about the flight: the weather in the destination city, departure time and even a link to check-in.

So far, the company has included only four analyzed formats, but plans to launch 12 more, and give webmasters the opportunity to customize the appearance of letters from their site.

In addition to "Marker", Yandex introduced a new communication format - "Live Letters". In terms of mechanics, it is similar to the well-known but abandoned Google Wave: participants in correspondence see the text typed by other authors in real time.

According to the logic of the head of personal services at Yandex, Anton Zabannykh, unlike Google Wave, the user will not have to make a choice every time where to communicate: in mail or a special service. “Live letters” differ from communication on social networks: in chats, messages fade into history, and the Yandex service is more like collaborative document editing.

In the coming weeks, “Live Letters” will be available only by invitation (it is not yet clear how they will be issued), and before the fall the company promises to finalize other media formats: surveys, videos, etc.

The company tactfully kept silent about the future of the mobile mail application, but logically assumed that the presented services would be integrated into mobile versions in one way or another. According to Comscore, Yandex.Mail's monthly audience is 40% of Runet users .

May the fate of Wave not befall you,
Nikita Likhachev,
TJournal

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