Let's grow up and take a bite

The Friday TV channel responded to TNT for ridicule in advertising

At the end of November, the TNT channel published a video about the distribution of the Russian TV audience. In the video, the channel openly mocked its competitors, and a few days later one of them, the Friday channel, decided to respond.

In a video from TNT, the general television audience in Russia is compared to a sofa shared by different channels. In the age category 6-54, each of the five main federal broadcasters has approximately the same share. With age limits narrowing on both sides, part of TNT itself is growing at the expense of competitors and reaches 17.4 percent in the youth category 18-30.

Each channel is represented by a stereotypical hero, vying with the others for a seat on the couch. Comedian Pavel Volya, representing TNT, makes fun of all of them.

For example, Channel One and Rossiya-1 are presented as a man and a woman constantly accusing each other of plagiarism, NTV as a man in a police uniform trying to joke about criminal topics. The most mocking role went to the Friday TV channel - it looks like a small dog trying to have sexual intercourse with Pavel Volya’s leg. The dog doesn't get a place on the sofa.

a link to the TNT video Journalist Ksenia Sobchak published on her Twitter. She previously hosted the “Dom-2” program, so she calls the authors of the video “former colleagues.”

On the evening of December 3, a “response” from “Friday” appeared on Sobchak’s Instagram, in which the channel promises to “grow up and take a bite.” The entertainment channel itself did not post this photo either on its website or on social networks.

The “Friday” channel launched on June 1, 2013 on the frequency of the MTV Russia channel, which was closed earlier. Ksenia Sobchak hosts the “Deal” program on Friday, during which she asks hypermarket visitors to answer questions from viewers.

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