A recent census showed that the birth rate in Russia is two times lower than what is required for population reproduction. The concerned Moscow Patriarchate held a forum in the fall “Spiritual and moral foundations of Russia’s demographic development,” where the idea of an advertising campaign was born. The USSR undertook to implement it, deciding to remind citizens of the biblical commandments. At the same time, for some reason a billboard with the words “Do not commit adultery” was installed on the Moscow Ring Road, where it can lead to consequences that are directly opposite to those desired.