The caravan is coming

Apple's rivals and various companies ridiculed the release of the new iPhones

Apple events create such a strong and concentrated information wave that there are always a lot of people wanting to take a bite out of the apple pie. The release of the iPhone 5s with a fingerprint scanner and multi-colored iPhone 5c revealed a lot of envious people both among direct competitors and in the ranks of companies completely far from technology.

One of the first and most memorable was the statement of the British office of Nokia: according to its representatives, imitation is the best form of flattery.

The British from Nokia are echoed by the Microsoft division with which it will soon merge . Windows Phone did not miss the opportunity to promote its new Nokia Lumia 1020 with tenfold optical zoom.

8 megapixels is still just 8 megapixels. See what you can do with 41: http://t.co/4ks5d7FreB #timetoswitch to #WindowsPhone

— Windows Phone (@windowsphone) September 10, 2013

Screen sizes, speed, and stunning snapshots. Those are our 5 S’s. See why it’s #timetoswitch to #WindowsPhone http://t.co/bMMiS3mv7S

— Windows Phone (@windowsphone) September 10, 2013

With another tweet, Nokia touches on another massive trend - the TV series Breaking Bad , which is currently coming to an end of its last, fifth season.

"Real gangsters don't use gold phones." pic.twitter.com/yurtFf3TML

— Nokia UK (@nokia_uk) September 10, 2013

By the way, less than a week ago, the German office of Nokia made a joke about the new version of Android KitKat , but not so successfully: the image turned out to be plagiarized .

Motorola uses more sophisticated tools: remembering that touching the phone with your fingers can be not only inconvenient, but also unsafe , the company is demonstrating the convenience of Google Now voice search in the new Moto X smartphone . Of course, the video was not shot specifically for the announcement of the fingerprint scanner in the iPhone 5s , but it turned out to be very useful.

Remember that one time you were stoked to give your fingerprints? Us either. #LazyPhone http://t.co/ckuu7otnJM

— Motorola Mobility (@Motorola) September 10, 2013

HTC looks weaker than all its competitors. Either things are bad with the sales of the flagship HTC One, or with the imagination of the creative director of their PR agency, or with both at the same time.

It's time to upgrade to actual change. Help your friends trade in their iPhone toward an #HTCOne . http://t.co/ZbPqDgnATw

— HTC USA (@HTCUSA) September 10, 2013

2>1.5. Basic math. Innovation at its finest.

— HTC USA (@HTCUSA) September 10, 2013

However, even food companies did not miss their chance to jump on the trend. The Dennys diner played up the new gold colorway of the iPhone 5s, saying that Dennys pancakes have always been available in a gold honey coating.

At the end of the tense presentation, which tenaciously held fans who had barely waited for the new devices at their screens, McDonalds lightened the atmosphere with a play on words: the wait is finally over.

The last time such a parade of companies on social networks happened in February during the Super Bowl : a sudden power outage in the stadium tore viewers away from their television screens and provoked an explosion of discussions on Twitter. Oreo rode the trend, reacting instantly and in an original way to an unexpected news story.

iMoska! Know she's strong
Nikita Likhachev,
TJournal

#Article #Apple #HTC #Motorola #Nokia #Windows_Phone #Breaking_Bad #McDonald's