Updates on the Internet appear with enviable regularity. Anyone who surfs the net more or less often knows how often programs ask for updates. And no matter how funny it sounds, some even after several attempts cannot do it.
A striking example is Microsoft Office XP. In March 2001, it was released and immediately interested users. But after a short time, many were disappointed while working with the program. The problem is that there is a bug in the program. And there is no way to fix it. Support for Microsoft Office XP will end in July 2011. After that, one would expect pleasing changes. But the company's management recently publicly stated that the error will not be corrected yet. The explanations are simple - the platform on which the program is built is of considerable age and complex structure. To get to the error, you need to rewrite everything from the very beginning. Neither sufficient funds nor technical capabilities have yet been allocated for such work.
So, users will have to put up with the error! Or maybe it's easier to refuse the program?
The question is complex, and the answer to it has not yet been found. But the illustration of the situation is indicative for the entire Internet. The system is built in such a way that all structures from the lowest to the top are inextricably linked.
There are huge search engines that collect in the database all the sites that are of value to users. Ideally, search engines are designed to better serve users by helping them navigate the vast sea of information. But any failure in the basis of the system can lead to disastrous consequences. For example, if an error creeps into the database that stores data about sites, the search engine will return false information as search results. Not only that, the user will suffer if he does not get what he was counting on. Those people who have spent energy, time and money on creating sites will suffer much more seriously.
After all, the owners created websites in order to find new contacts with potential clients and customers. If the system does not work correctly, then there will be no result of efforts.
By the way, a similar situation is now observed in the mobile Internet. Since the search program has not yet been developed at the proper level, the user, on his request, may receive information that is completely untrue. For example, for the query “buying a car”, a search engine may return a result with links to sites of a completely different topic. It is not possible to promote sites in such a situation.
Realizing this gap, Google has already begun developments in the direction of the mobile Internet. Therefore, there is hope that in the near future the search engine will work effectively. Then the promotion of the site, produced in the mobile Internet, will bear fruit. This is necessary both for users - for convenience, and for site owners - for income, and for search engines - for ranking and, as a result, for profit.