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Andrei Kozenko tells how the Match TV started - the sports television channel Tina Kandelaki
On Sunday, November 1, a new public sports TV channel “Match TV”, headed by General Producer Tina Kandelaki, started in Russia. He comes out at a frequency previously belonging to the Russia 2 television channel. The basis of the channel was made up of people from the sports editorial office of the Gazprom-Media holding, that is, with NTV Plus. The first day of broadcasting of the channel fell on the A321 mourning announced due to the A321 disaster, but the opening was still not canceled. The first scandal happened: due to the fact that hockey players brought their match to the shootouts, I had to endure the time of the Spartak football match-Urals. This happens extremely rarely; And certainly this has not happened because of the request of the television channel that exists only one day. The special correspondent of Medusa Andrei Kozenko recalled the history of the channel, looked at his first programs and came to the conclusion that the “match TV” looks like Tina Kandelaki, broadcasting throughout Russia.
The red-white animated logo “Match-TV” is annoying, but only the first 20 minutes-then you stop paying attention. The basketball match ended between Moscow CSKA and Tallinn Kalev. "Have you already reached the level of your maximum capabilities?" - asks the correspondent of the television channel of the captain of the army Victor Bryap. “It's hard to say what the maximum possibilities are,” the barley immediately begins to demonstrate all the best in the “athlete’s interview” genre. “But I think that I'm already somewhere near them.”
A hipster appears on the screen. Even so: if it were a humorous program, then the guy would be the perfect caricature on the hipster. But everything seems to be serious. “Today we will talk about what offside is. Offside is still an incomprehensible thing for us, ”Hipster seems to proceed from the fact that people did not know anything about sports before him. The young man goes to the football field. "How do you fight offsays?" He asks the head coach of the Khimki football club Vadim Khafizov. “We use improvised means,” he says with longing, making an emphasis on “A” in the last word. - We put the flasks special on the penalty line, explain to the players ... ”“ So we were convinced that the offside is not as terrible as they say about it! ” - Complets the plot of a satisfied correspondent.
The names of the programs are like the thematic sections in the camp of “ours” on Seliger: “Live Now”, “You can more”, “Second wind”, “Hearts of the Champions”. And all this with the icons of the hashtags, without which the general producer of Match TV, Tina Kandelaki Media, obviously has not been represented by the time of work in the PR Apostle agency.
A public sports channel is an important topic of all Russian post -Soviet history. Attempts were made more than once, but all the time something went wrong. Back in the mid-1990s, one of the conditions for issuing frequency for the NTV channel was a public sports broadcasting. The promise was fulfilled, but already in 1997, sport went to the profile paid channel of NTV-Plus Sport. However, the idea of paying money for sports television broadcasts has always been deeply alien to the Russian people. The authorities even played, demanding from television superiors to provide at least a certain number of free broadcasts of the same Russian football championship.
In 2001, a high -quality breakthrough was made by the private television channel 7TV. Thinking as a child and almost lost a license due to lack of broadcasting, he began to gradually gain momentum, stably broadcast the games of European football championships, tennis, NBA and other status sports events. It was debuted by many now -well -known sports commentators. But three years later, 7TV ended money; The journalists who became popular went to the same NTV-Plus, and the channel agonized the many hours of “fishing dialogues”.
In 2003, the Sport TV channel was created on the basis of VGTRK (it became publicly available a year later)-the main broadcasts went there, including the Olympiads and world championships in the most rated sports. The channel became a victim of another problem: everyone discussed the need for a public sports channel, but not too many watched it. The “sport” was a stable interest in the Olympic Games or football championships of the world and Europe, and here the broadcasts had to be shared with the Channel One and the Maternal Channel “Russia”. In 2010, Sport became called “Russia 2”, sports broadcasting was reduced to a third, and later even more. In the last year, on the channel, one could see perhaps incredibly many classic American militants of the 1980s-early 1990s. The channel worked for the Olympics in Sochi, and this, in fact, ended.
It was the Olympiad and great interest in it that clearly became the reason for the resumption of a conversation about public sports television. Back in April 2014, the Minister of Sports of the Russian Federation Vitaly Mutko complained that there was no such channel in Russia. In April 2015, the first information appeared that the public channel would be created on the Gazprom-Media basis. In July 2015, this was officially announced at the Presidential Council for the Development of Physical Education and Sports. It was decided to take the broadcasting network from the Russia 2 channel, the material and technical base and employees from NTV-Plus.
Data on the budget of the channel created by the order of President Vladimir Putin is not completely disclosed. It is known that it took 9.3 billion rubles to purchase frequency from Russia-2, 6.5 billion for the purchase of broadcasts only for 2015-2016. In particular, matches of the Russian Championship and leading European championships, Formula-1 races, Russian hockey, VTB VTB League, popular international Biathlon and Figure Capaculations, moved to the public channel. And as the main prize-the summer Olympics in Rio de Janeiro in 2016.
The process of creating a channel has turned into a fun series from the moment that it was announced that Tina Kandelaki, who worked in the entertainment genre for many years - and in love of great sport, will become the general producer. Kandelaki said that she would build the editorial office of the new channel from scratch and ran into a real protest rally , which was arranged by one of the most famous Russian sports commentators Vasily Utkin. “So: I didn’t spend half my life for this, so that now Tina Kandelaki, waking up the light or the dawn of the unfortunate photographer, calls his physical education to sports in the morning,” the publication said in his complete pain. - It's not about personality. The point is a sense of disgust. It's just outrageous. No one talks about sports as corny, rotten and disgusting as Tina. This is a disaster, and it is vile. This is exactly what my teachers always rebelled against - Dmitriev, Mayorov, Maslachenko. ”
Kandelaki managed not to succumb to this provocation, but she was no longer enough for the second. She watched the match of the Champions Football League - perhaps the first time in her life - and wrote on Twitter: “CSKA great! So, holding your teeth, not giving up, return from 0: 2, and win, just perfect for dramaturgy! ” Utkin answered almost immediately: “Oh, truth! Click your teeth. “Gather and fight, butt, bite, but to tear out the victory at everyone.” So wrote Gryzlov in 2008! ” Only the appointed general producer Match TV answered this : “You know, many #fats need to reconsider their attitude to sports. Start training a little, you look, get involved). ”
Utkin was in the initially losing position. His colleagues one after another published on their twitter reports about the transition to the “Match TV”. Sounded phrases like: “Thank you for the trust”, “New challenge”, “Thanks to everyone who believed and worried.” It was some kind of mass sports camming out. Utkin surrendered the last, making all new statements and carrying more and more serious reputation losses. For example, he agreed to the point that "responsibility for his words is not what a man makes a man." And he signed a contract with Match TV. Kandelaki, on the air, went on the air of Comedy Club, where she called Utkin "a great friend and idol."
Kandelaki continued to invite various people to Match TV. A show is expected with the participation of Minister Mutko; The leader of the Leningrad group Sergei Shnurov, together with the editor -in -chief of Sports.ru Yuri Dudem and football player Evgeny Savin will be a program about football. Athletes (like goalkeeper Ruslan Nigmatullin) will appear on the channel and who ended their careers and also finish (the proposal to cooperate with the “Match TV” received, for example, the striker of Zenit Alexander Kerzhakov).
The presentation “Match TV”, which collected many of the first persons of the state, was remembered not by a very ordinary map of broadcasting, where Krasnodar was in Kazakhstan, and Paris in Germany. “The Apostle drank the globe,” joked in social networks, hinting at the previous place of work of Kandelaki. The organizers then compared their error with the aplomb with the unsuccessful ring at the opening ceremony of the Sochi Olympiad. Kandelaki confused the names of her own employees, calling the commentator Nobel Arustamyan - Ambartsumyan, Kirill Dementiev - Dmitriev. All this was perceived as a continuation of a protracted joke. Back in early October, Kandelaki confused not people, but entire teams, putting the Hagesteg #Zenit to the game of CSKA and Lokomotiv.
“Match TV” was supposed to be pompous and joyfully opened on November 1. But the mourning was scheduled for this date-a Russian aircraft flying to St. Petersburg from Sharm El Sheikh was killed a day earlier, 224 people were killed. “Match TV” was in a very difficult situation, but the channel’s leadership decided to start, starting only with sports broadcasts, without advertising and with a minimum of entertainment. It turned out quite strange: the guests of the canal were in black, but joked. They had to rejoice and condolences at the same time.
The first thing that caught my eye: “Match TV” is not a breakthrough. Both football, and basketball, and hockey were shown in correlated quality NTV and Russia-2. NHL, NBA or the English football Premier League is much more technological and more informative than ours: there are much more statistics, graphs like a thermal map of the players of a particular team over a given period of time. This is not on the “Match TV”, and does not yet say anything about what will appear. However, the representatives of the “Match TV” themselves evaluate the quality of the broadcasts: “This is a Russian scope, let the rest envy.”
The second: the fixation at the Olympics in Rio de Janeiro (although she is still nine months old, and the European football championship will be held in France). With the simultaneous rather contemptuous attitude to her. Commentator Dmitry Guberniev directly says that it will not be better than in Sochi. If only because there was snow in Sochi subtropics. Why is this an object for pride and why snow is needed at the summer Olympics, it was not specified. Vasily Utkin was exiled to Brazil. In his half-hour gear, he wandered around the Olympic construction projects, predicted the heat, called the locals in Russian and eventually came to the Marakan stadium to watch his native football.
All that can be attributed to the documentary genre was made to be trumped, and invented and put on the stream of Russian TV ten years ago. With phrases, like “how many decisive matches in his life” - or “Olya went to the Olympics to win what she had, the Chelyabinsk orphan. Olya was driving to win love. "
But the main trouble of the sports television channel is sports news. Five minutes of airtime per hour are allotted for them. As a result, their format is the same in which Nikolai Ozerov and Vladimir Oboturin on Soviet television were broadcasting. Briefly, uninformative, sometimes just strange. For example, in the report on the football match “Wings of the Soviets” - “Krasnodar” shown only three out of four goals with an oral description of what already in the picture can be seen - who scored and how. At the same time, the complete feeling that the teams were going to play just like that - there was neither a tournament table, nor other explanations that they are doing in this bad weather on this bad lawn.
On Monday, the news release at 11 in the morning was a record of release, already released at nine in the morning. Or the leading word in word and with the same intonations repeated the same words to the same sequence of plots.
The first serious mistake on the air had to wait long. The compilers of the program did not take into account that in, in addition to three periods, there may also be shootouts. And while the hockey players pierced them, the football players of the Urals and Spartak stood in the sub -trim, and the fans whistled violently - Match TV had enough hardware influence to delay the beginning of the match for almost 15 minutes. This is an exceptional story for Russian football.
On November 2, the mourning ended, and it began that Kandelaki promised many times: the fierce propaganda of a healthy lifestyle. The studio was prepared in the studio. The invited business coach was clamped in the corner and began to pierce him if it was true that he smoked and weighed almost one hundred kilograms. He bitterly agreed. "And they drank!" - the leader of the investigator told him the host of Maria. “Well, not so,” the business trainer defended himself. “On Fridays, well, maybe on Saturdays sometimes.” But then the business coach corrected, ran a half kilometers, then ten, then a marathon, then the Bosphorus Strait, Gibraltar, swam. And he received a reward for participating in Iron Man - a triathlon, during which you need to swim almost four kilometers, go on a bicycle of 180 kilometers and run a marathon distance - 42.2 kilometers.
The studio discussed how harmful the makeup is when classes in the gym, and what makeup of the girl can afford, because it is impossible without makeup at all. They cooked healthy food - tomato salad, avocados, spinach. “And add a little lemon to activate the useful effect of spinach.” Is it possible to use guarana during sports or still not necessary. In the weather forecast, they did not fall to report how many degrees are in which city, but they said: “In Kaliningrad, it is rainy, but you can do a large tennis in the arena, the inhabitants of Vladivostok can go to equestrian sport, while dry and sunny, etc.
““ Match TV ”started very well from the point of view of indicators in the target audience in Moscow. The share of the audience per day M 25-59 amounted to 6.1%,-Kandelaki reported on Monday. - With a rather difficult information background, the launch of the Match TV channel from the point of view of attracting the maximum audience can be safely called successful. And this is only the beginning! #Matkvv #Emphore #Perenotitii #Vypenamatch. "
Andrey Kozenko
Moscow