In the economy

Nemopiaril

June 16, 2011 Anton Oresh

The appointment of the great Dutchman Rud Gullit, the coach of Grozny "Terek" was at one time the National news number one. At the same time, football was discussed insofar as. The first appearance of Gullit in Grozny can be compared with the arrival of the most important movie star in Cannes. The darkness of all people, who never wrote about football, piled, and shots with Kadyrov and Gullit, as they put it before, "flew around the whole world." Which, in fact, Kadyrov was needed.

Gullit is a weak coach. He was absolutely incredible, and the coach was such that, most likely, he is not a coach at all. But in Chechnya they wanted to attract a planetary scale. Believing that somehow he will deal with the team, and they will reap the export sales of a positive image of Chechnya.

There were two shows-matches of the same order, one of which participated in the Brazilian team of the 2002 model, when it became the world champion, and the conditional team of the world participated in the other game, which also included many celebrities of past times. PR sucked. And not only for export, but also for "inside." Perhaps I have never seen so many shots with Grozny new buildings, clean, wide streets. And how many stories full of surprised delight! How many pictures of a peaceful, even some kind of deliberately peaceful life were in our newspapers, including not noticed in the funeral of the authorities. Gullit and world stars were also kind, political correct. All as one said that it was not money to bring them to Chechnya, but a desire to help the unfortunate people overcome the consequences of the war.

But still, from the very beginning in this barrel of honey, tarry droplets were constantly discovered, turning into spoons and sidelines of tar. Firstly, no one believed in the disinterestedness of the stars. The Brazilians arrived in Grozny straight in the midst of the carnival, and it is well known that in the midst of the Carnival the Brazilians will leave somewhere only for a very good reward. And in any case, in Chechnya, at the height of the carnival, none of them would just go for sure. Which later was confirmed when the ex-champions began to admit that they had no idea where and why they flew, that the fee was too good to think about it, and some even spared about the trip, learning that Ramzan Kadyrov’s reputation, let's say, is not easy. In addition, they ironically evaluated the football abilities of Kadyrov, who was openly succumbed to, and it seemed that both teams in full force reached the field only so that the owner of Chechnya at least somehow, but scored a goal. He scored him, even two. Having broken through three (!) Penalty and only one of them, having realized. I would not realize this one, the fourth and the fifth would have been appointed - it looked from the outside.

After the second show, the members of the “team of the world” were presented with expensive, several tens of thousands of euros, which they later boasted. But not everyone eventually turned out to be happy with gifts, because they received them from the hands again not quite decent, according to Western performances, people. Human rights activists in France demanded to return the watch, and Alen Bogosyan had explanations with the football federation, with which he had a contract. Like, there is nothing to travel without demand for doubtful events.

But Gullit did not stay long in the halo of the ambassador of the world. Once he was recognized as the best football player in Europe, and he devoted his golden ball to Nelson Mandela, who was in the dungeon. And in general, the ores led an active social life. And naturally, his compatriots did not like that Gullit went to Chechnya, having acted as principles in exchange for awkwardly a lot of money. And the money was paid really very large - they say about 4 million euros, although it is unlikely that the coach of his level costs more than half a million.

In general, in Chechnya they wanted to show that they were all good and civilized, that they were going to them, not afraid and disinterestedly, the greatest stars.

Meanwhile, Gullit confirmed the reputation of a bad coach, and his team sank to the bottom of the table. Having laid out a lot of money for a salary to the coach, they forgot to buy decent players. And somehow it was difficult to promote the successes of Chechnya with the help of a form Anda, which loses to everyone in a row. In any other case, the coach of such a team would have long flew to the hell. But Gullit was called to PR. And he, probably, would have endured to the last, but this damn Dutchman began to engage in completely different from what such money was paid to him. The club’s leadership began to criticize, suspecting it of incompetence. He complained about strict orders in Chechnya, where he could not call friends, because you would not have fun there and would not drink. And Gullit was always glad to have fun. Falled by the patience of his interview Daily Mail, where all these complaints were made especially clearly. After that, the famous Terek statement in the form of an ultimatum followed, Kadyrov spoke, and Gullita directly said that there was no drunkenness and drug addiction in Chechnya, so familiar to him in corrupted Holland. And that the coach should not run in disco, but work. In other words, the Gullit ore not only worked badly, but also unfinished. And this is not the case when poor advertising is an advertisement anyway.

The question is different. Is it possible to make good advertising in Chechnya now? With or without Gullit. So that the stars do not come for the sake of money and hours. And so that after that they did not have to make excuses, like schoolchildren.

Photos of RIA Novosti