Paskeka program: in the Internet agency "Advantics" they talked about successful and unsuccessful experience Pro Bono

The company "Advantics" is the largest in the Far East Agency for Internet marketing and advertising on the Internet. In 2016, Advania joined the Paskeka program-the search, selection and recommendations of web studios, agencies, IT companies and independent professionals interested in working with non-profit organizations.

Alexei Kleosov , coordinator of the Paska program, met with Lyudmila Lisenko , commercial director of the Advantikika Group of Companies, and learned about their experience in Pro Bono.

- Please tell us about your agency.

- The Advantica Group of Companies is the largest company in the Far East that offers a complex of business promotion services on the Internet since 2007. The company has representative offices in three cities of the Far Eastern region - Khabarovsk, Vladivostok, Ussuriysk. Today we offer our customers professional search promotion, development and support of sites, all types of Internet advertising.

The Internet agency "Advaniki" is the gold partner "1C-Bitrix", the certified partner of Yandex and Google, the premium partner of the company "Mail.ru Group". Our team has over 40 specialists: these are programmers, copywriters, designers, advertising and promotion specialists, SMM specialists, managers and marketing consultants.

The company "Advantics" is engaged in the organization and conduct of various events in its professional field. One of these events is a person (Far Eastern Internet Conference), which has been held since 2012. In addition, we are the organizers of large and small training conferences and seminars for entrepreneurs, Internet marketers, SMM specialists and advertising specialists. All of them pass for free. The purpose of such events is to exchange opinions and experience with the best experts of the industry on using Internet marketing tools, to show their effectiveness for doing business on the Internet.

Our task is to train students to effectively use Internet advertising as the most optimal sales channel for many business sectors, due to which to reduce marketing costs, tell about the trends of the industry in the western and central parts of the Russian Federation, and share the experience of advanced companies for the development of DV Business.

- Why do you help social projects?

-The Internet agency "Advaniki" is a socially responsible company that wants to be involved in organizations and people who have combined efforts to help those who have fallen into difficult situations. We believe that any help makes its positive contribution to the life of the country, makes it more comfortable and gives hope to those who really need it. In our portfolio there are several projects that we have implemented absolutely free or with a significant discount.

- Tell us about your experience with non -profit organizations.

- I will answer right away, there is no desire to talk about excellent experience - this is the easiest way. I want to share precisely the sad experience so that other studios do not repeat our mistakes. Our company promised to carry out the project for NPOs for free, but we immediately warned customers what to do according to the residual principle: only in our free time. Commercial activity absorbed all his free time, and as a result, the project stretched for a long period. All deadlines have passed. As a result, the customer left and completed the project in another place. It was a lesson for us. He promised - do it, or do not take at all.

We also have a positive experience in cooperation with NGOs. The non -profit organization, which was in the stage of paperwork, turned to our company. These were three women, each of whom is deeply familiar with the problem of genetic deviations in children and adolescents. They shared with us the goal of creating an organization about how difficult it is for the parents of special children to adapt in society, to adapt. After all, both of them will have to live in a new way. You need to learn how to teach and develop a child, as well as help your baby adapt to the surrounding world among ordinary children and adults.

They decided to make the site on a free CMS and closed directly to an experienced and sociable specialist-developer who was able to explain what was required of the client and show what has already been done. Thus began interesting and fruitful work, as a result of which the site of the Khabarovsk regional public organization “Center for Rehabilitation of Children and Adolescents with Genetic Deviations” was created .

- Can you give some advice to those who want to help charitable foundations?

- If you decide to help, help. Do not put it off for later. If you promised, do whatever it costs you. Treat the charitable project in the same way as any commercial, observing terms and agreement. If you are not ready to do something for free, it’s better not to take it at all.

-Are you ready to provide any services to non-profit and social projects in the future?

- Yes, they are ready, but after evaluating their capabilities. There is no worse than the obligation that was not completed on time.

- Do you consider the program “apiary” necessary for studios, agencies and NGOs?

- Of course, yes. A great project for all participants. Participation in such programs is especially strongly developing a sense of mutual assistance, improves the quality of the service, including in our field.

Program "PACCACE"

Internet agency "Advanetics"