We have no fools

Topic:

An amazing election scandal happened in Ukraine.

Supporters of one of the parties showed on television a film directed against another party.

Having examined the film, representatives of this other party found that the 25th frame technology is used there: from time to time, the “human skull” flickers on the screen. This was said by a representative of another party, cynical manipulation of the voter’s consciousness.

The CEC sent an appeal to the Prosecutor General’s Office on this occasion, although representatives of the first party say that all this is a pig phantom and nothing of the kind happened.

Source:
http://www.polit.ru/news/2006/03/25/25_kadr.html

Variations:

In childhood, there was a type of folklore games - "purchases". You approach, for example, to a classmate and confidentially inform him that all masturbations have hair growing on his palms. A classmate, of course, immediately looks at the hands of others (if there are girls among them, joy is aggravated).

Or one could ask: "Do you know how the word" Dunya "is deciphered? We have no fools ." "And me?" - asks naively the victim. "And you are an exception."

Today, something similar is called political technologies and is recommended for use in election campaigns of all levels. The general of children's and adult games is not only the defenselessness of the victim, which does not know the meaning of the "purchase", but also the secondary effect. The past time, through the “purchase”, he will be stained with strange questions, and in response to the phrase “fools on the head, it will not be confused by five over your hair, but will pull out in advance fragments of pale pink blossom with purple divorces and will pour on the head of the failed offender. You can show the blue skull, or you can assure the audience that it was shown by the Blue Skull: “The effect of the 25th frame” seems to be a pure myth, but the “effect of the“ effect of the 25th frame ”(and so on) is a completely effective“ purchase ”with a distant effect.

On any “black PR” there is “PR of black PR”, the voter is not able to understand these depths, and now he is already standing in front of the cab, looking thoughtfully at his own palms: does the hair grow?

The results of the post -Soviet political life can be considered the complete and final profanity of the idea of ​​political life, total distrust of democratic procedures and slipping the consciousness of the masses in the field of conspiracy theory and paternalist myths (which, in fact, are two sides of the same medal). You can vote by the Blue Skull, you can - against, the reality of the blue skull is now no doubt. We have no fools.

Political strategist H. told how in the local elections he developed a magnificent plan for discrediting the opponent of his customer. This plan was based on local features: in the city of N, which determined the fate of voting, there was a conflict between two regions divided by a large river. The Right -Bank District was once, in fact, a city, and Left -bank - Sloboda. However, during the industrialization, an industrial giant grew on the left bank, and immediately, near the river, new administrative buildings were built and a wide main street was planted by lindens.

The inhabitants of the city had no consensus on the status of the districts. The Left Bank considered their area the center, and the right bank was called contemptuously "Zarechy". The right -handed right to call the “Zarechy” the left bank, believing that they have been living in the center, especially since in recent years it was here that two and a half “elite houses” have grown, and the industrial giant significantly reduced the momentum and the left bank was very lumpenized. True, the city administration was still placed in a large building on the left bank, but people in this building preferred the right to live in this building (by the way, among them were the customer of the campaign and its competitor).

H. arrived in city N two months before the election. He settled in the Hotel "Old N". I met a local elite and another girl. I went hunting with the customer. In the morning I read Carlyle in English. In the afternoon I talked on the phone with the venerable political strategist Y. In the evenings I drank vodka with local journalists and a young political technologist Z., a long -standing friend who is now working for a competitor. I got acquainted with the situation.

The time has come, and H. outlined his plan to the customer. The plan was based on a simple, but spectacular course: throughout the city it was supposed to stick leaflets with a photograph of a competitor and text: "Zarechye - for!"

"And what, I came up well!" - said the customer and gave the go -ahead.

The headquarters of the customer began to embody the creative idea of ​​H. ordered in a terrible secret a layout, they decided to print leaflets in Finland, glossy foreign quality, according to a political strategist, was supposed to additionally insult the feelings of the townspeople. H. personally controlled the process.

The PR action was scheduled for the last Monday before voting. Sociological surveys the day before promised the customer to go to the second round. However, the competitor claimed that these sociological surveys were wrong and relied on the village. Z. looked cunningly and hinted that he came up with something stunning, but X., who remembered Z. Still joint work on Y., put a colleague low and did not fear competition.

Postering posters was successful. At night they glued to make it more interesting. H. personally controlled, by car with tinted glasses. The girl also liked it.

As soon as the sun rose above N, a political strategist woke a phone call.

The customer shouted: “You, ....... ....... what? You, ..., I saw that ...... ........ on ...... ours ......... And dropped the phone.

Sincerely perplexed H. entered the city. The leaflets shone with gloss on the doors of the entrances, walls of houses and lampposts. Other leaflets were discovered nearby. They depicted a customer. And the inscription read: "Zarechye - for!". The leaflets were printed, it seems, in the same Finnish printing house. Even the font was the same: H. remembered that once in the elections he and Z. already used this font on the recommendation of mastic Y.

“We have no fools,” thought H. with unexpected tender pride. That same evening he went to Moscow, without saying goodbye to anyone. The train touched, H. went to the restaurant car, where he was already sitting over a glass and a thoughtful decanter Z. The girl H. Then he wrote, but the correspondence somehow faded by itself, and there other elections arrived.

If someone thinks that I came up with this story, then he is mistaken. Maybe embellished a little and added some details. But in general, everything is pure true, you can ask H. yourself. Or at Z.

You probably wonder who won the elections, the customer or his competitor? Neither one nor the other. After one small plot shown on television, a completely different person defeated in the first round. And in one Zarechye defeated, and in another. Let this serve as a consolation to readers, confident in the power of modern PR technologies!

Those who still doubt the effectiveness of the 25th frame, I recommend reading the first letters of the paragraphs of the "Variation" section by vertical.

Comments:

Frenchman from Bordeaux

In the city, by the way, Paris also has the problem of the right and left bank. "Rive Gosh" is considered "Baammom", "Rive Drouat" - Roster. Although Montmartre, Pen Lashez and other Louvres with Champs Elysees are located on Rive Drouat. There are people who are proud that they have not been to Rive Druat for twenty years, and the same number of their legs will not be there. And if they all appear there, then in the form of a great favor to someone personally. I can be proud that one such "rivegoshist" specially came to "Rive Drouat" to get drunk with me.

Probably not quite on the topic, but I can’t be silent.

Pavel Ryabikov

And what? This is a very instructive story, indicating that in the world, despite its imperfection, there is a lot of fair. And most importantly - everything in it in the end is quite simple, mutual complicated intrigues, adversizing with false knots, destroy each other.

Moreover, since everything is so simple, then there is a certain force that created this world and supported it in relative dynamic balance.

It is very pleasant that it is still.

Pride about bears, political strategists, amoebas, twenty -fifth frames, as well as the excellent creations of the human mind, in which everything: the form, and the content, and the hidden meaning laid down by the Creator are equally remarkable and causes a spontaneous emotional reaction, overflows me. I am sure that there is always an unknown in the world, the main thing is that the one who is looking for. For example, in the first letters of the paragraphs of this text.

!

Dima vonder-Flaass

It is known that the effect of the 25th frame began to be used long before the invention of cinema. The direct impact of poetry on the soul of a person is an example of this. But alas, in order for the effect to be achieved, poems must be good, and this is not everyone and not always available. As a result, various simplified techniques for everyday use appear. For example, acrosti. Do not treat them with neglect; Sometimes they are useful. So, the “25th frame effect” noticeably facilitates the restoration of the damaged text and dating the next poem of the unknown author of the 20-21 centuries. AD:

Stormed Perekop
They beat the white face
From under the clatter of hooves
Not to hear neither zgi
Capital is not defeated -
Much more b <...>
You are insidious in <...>
Death <...>!

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