Translated material
Left brand
- Well, an asshole! - said Baskin.
- What is - "NUME TOP"? - suddenly became interested in Schweizer.
“An idealist, romantic,” Vilya Moker translated.
Sergey Dovlatov
Russian society is rapidly, like a non -partisan resident of St. Petersburg Ivanov from the famous story Averchenko. Sellers of left -wing goods are well represented by their target audience and competently conduct an advertising campaign. It is enough to look at the marketing textbook in order to understand that Levakian propaganda is built on all the laws of brand promotion. For the most successful introduction of the idea to the masses, bright images-symbols and loud slogans are needed, and not at all logically verified reasoning, things with which levaks are traditionally unimportant. So, the main bait in this market is not economic programs and political speeches, but non -conform existence as such, an alternative lifestyle, a vital riot of colors, the idea of turning life is not into a permanent revolution, of course, it can scratch a shallow bullet, and this is painful, but in permanent cheppal. The only thing here is in acute shortage is the individuals who would personify all these beautiful abstractions.
In fact, Mao is morally outdated, all the more so that China immediately after the death of the great helmsman began to owe his struggle. Then the floor then it turned out completely inconvenient, red khmers - this is too radical even for the most frostbitten. Lenin and Stalin were boring, overfeeding, thanks. Trotsky, of course, is good, but this is for advanced, ready to study the theoretical works of the Lion from the house of Davidov , - you can hardly attract a small public with a small -fashioned profile and an old -fashioned pince -nez. You can, of course, promote someone new, like Ulrika Minhof -but German female beauty is some kind of very specific, she only lures her.
So it turned out that there is no one to hang the leftists in the red corner (just in case: I'm talking about portraits). Except, of course, eternal Che. But this is in full they are in full - it would, because he is the same as Tinkoff. Of all the photographs of the Argentinean revolutionary, the one where he is a little over thirty is more than thirty, he looks somewhere up and right, as if he sees something invisible to others-his eyes are burning, a romantic beard, dark hair, knocking out from under a black beret with a five-pointed star, form a halo around his head. Another, real Che is unlikely to anyone today need, and therefore doubtful that his biography of the work of Paco Ignacio Taibo II will become a bestseller. It is no accident that prudent publishers set a little more than 3 thousand.
Do not think about something like that - Tybo's book is quite apologetic, and the biographer sincerely admires his hero. You just can’t replicate such a guevar, you won’t make a revolutionary icon - it is enough to read at least those chapters of this work that they talk about the last days of commandante. For almost a year, he has been aimlessly circled in the slightly populated areas of Bolivia, devoted to Cuban associates, local communists, finally, the indoors of the indoors, whom he was going to make happy. After his death, they will decide that he was either a saint or the Christ himself, who came to save them, and will begin to pray to Him and lure religious hymns in his honor. In the meantime: only a dozen fighters remain with him, exhausted by hunger, thirst, fatigue, depressed by diseases, which fall into depression from the consciousness of the hopelessness of their business - all the rest fled or died. Che himself in addition suffers from chronic asthma, which tormented him all his life, and from other low -contet disorders:
"When we went out, I started a terrible attack of colic with vomiting and diarrhea. Colica stopped with Demerol, and I lost consciousness and carried me in a hammock. When I woke up, I felt much better, but I ended up in shit, like a chest baby. They gave me trousers, but without washing the smell of shit can be smiled for me. He protocols in the diary of the weekdays of the world revolution.
By reading the biography, however, it becomes clear why what it is so popular to this day all over the world. There were so many happy coincidences in his fate that they would have enough of them at once at once several heroes-heroes.
He was lucky when quite by accident, in Mexico, he met the Castro brothers and became a member of the only victorious revolution in Latin America. The attention of the whole world was then riveted to Cuba, which with excitement and enthusiasm followed the struggle of the impressive Barbudos against the dictatorship of Batista. And then to say - the batist caused such a genuine disgust that it was impossible not to sympathize with the rebels fighting with him. Even now, when it is already known how it all ended, from the personnel of the newsreels of those years he blows genuine romance. And to contemporaries, the young leaders of the Cuban revolution should have seemed at all pure Robin Guides.
He was lucky when, after leaving Cuba, he lost all his battles one after another, that in Africa, in his native America, and therefore he could not part with the automatic and not to engage in real politics, not to mention the economy. He was already trying to lead the finances in Cuba - he and the Cubans were enough. The same as Che, the impeccable idealist, Salvator Allende, posted Chile for a socialist way for several years - how much today on the streets of portraits of this truly heroic and worthy person?
But Guevara, who represented life and economic practice outside Latin America in revolutionary brochures, turned out a little better. His first visit to the Soviet Union ended in the fact that the clever Khrushchev stuck the Cuban comrades "outdated, expensive and low -performance" technologies for the manufacture of bicycles, copper wire, brushes and other useful trifles. Nobody bothering to check-firstly, it was naturally bad with experts from the young revolution, all bourgeois specialists considered the good to go to the States, and secondly, the company did not even occur to the country that the messengers of the island of Liberty could deceive the country of the victorious socialism. Guevara was really touching in this naivety: a month later, during a visit to Beijing, he will be horrified by information that China continues to pay advice a debt for weapons purchased during the Korean War - how is one socialist state requires money for military deliveries intended to protect the third?!
But he was most lucky when he was captured by Bolivian soldiers and shot the next day. He died on the eve of the fortieth anniversary - a critical age for women and revolutionaries; large from birth, he began to get fat; The next incurrection campaign from the Cuban spark was completely failed, the researchers are still arguing why Guevara was carried into Bolivia, where there were no chances to support the masses. What else did he stay except captivity and bullets? Return to Cuba with a defeat? To grow a stomach and, like a friend of a fidel, turn into a laughing stock? To portray an evergreen teenager, like Limonov or Yevtushenko ? Run away from the Castro regime and, cursing the revolution, ask for refuge in Europe, like the closest associate of Guevara Daniel Ramirez?
In addition, we will not forget - he was killed in the 67th. It was almost the last year, when the “revolutionary” did not always mean “Bandit”, “Killer”, “Executioner”. He live at least a couple of years longer, live to the world wave of terror, until those times when people with his name on their lips began to capture planes and steamboats and hundreds of people to kill civilians - and he would have to choose. We know about him enough to, almost without doubt, to assume what this choice would be. And instead of a beautiful legend, we would have left an ordinary criminal chronicle, and we would now write his name through a comma with Carlos Shakal or some Abu al-Abbas. No, no, he was really lucky.
Whoever was unlucky was his legal heirs, today's leftists. All their attempts to use the face of Che Guevara in revolutionary agitation are doomed in advance. What are the banners, what banners - he has long been divorced into a t -shirts -footballs, beer labels, lighters and tattoos. The holy place is reliably occupied, Geriliros will have to look for another sandbox. The brand will not endure two.