Without discussions!

Viktor Shenderovich, 06/07/2015

http://wwww.newtimes.ru/authors/detail/90210/

Advertisers, as long ago, are rarely mistaken. At least in intonation. The day will not live on the market one who will restore the consumer against himself. The ability to enter trust, like it, find an erogenous zone, excite until the loss of control (above the wallet) ... - this is professional there. Why am I? But what. For several months, advertising shields of the next win-win content have been flaunting throughout Moscow: “Someone has been discussing. We are under construction. ” What does this advertisement take as a living, to what caches of the soul appeal to? What is the plan, God forgive me, the Kristators should have become a key to the heart of the Russian buyer here, bring him closer to the seller? The answer is long, but in one word. Anti -intellectualism. “Someone is leading discussions ...”-Do you also hear a smirk on these words? Well, of course. Discussions, yeah! Smart was found. Watching the tongue - not to turn bags. Demagogy! No need! What is still in store for this case? "The case must be done." Exactly. Professor Serebryakov, a textbook voyage and Darmoed, pronounces this phrase in "Uncle Van." Chekhov will not be lusting. "Someone is conducting discussions ..." Well, yes: what are the discussions in our time? All issues have long been “rolled”, power was attached to their hands, outside the enemies, inside-unity, and all honest people are happy with the current status quo and a new opportunity to rally around the authorities. The desire to begin the discussion with all the obviously issues a displeased, or even, chur of us, “disagreed”! What is the discussion, what? God forbid, everything is already good! We are building, and we are in silence! And we propose to share with us the joy of the absence of any questions! Russians, honest and silent patriots of their country, do not want discussions - they want a new apartment! And from whom to buy it, if not from us ... with this simple side, the advertisement is turned to the consumer. The other side (no less important in the conditions of our specifically sensitive market) is turned to the authorities. For loyalty is advertised here, and mainly it is! A light slap in the face of intellectuals, the contrast of a gutting stratum to the working class - as it is familiar from the Soviet era and how refreshed by Putin rallies at the bow! Of course, an advertisement for any Russian company could appear with such a text, but separately, as they say, it “delivers” that on the shield under the slogan of the Don-Stroy logo. Yes, the same Don-Stroy! Sberbank and VTB, which had survived on the crisis “American hills”, who mysteriously beat off criminal cases on suspicion of fraud, having scandals with self -capture and beatings of protesting Muscovites ... God is not a common one, and should have a common one! You go the right road, comrades. What are the discussions here, with such a biography? Only construction.