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Received by e -mail: "The Social Information Agency \ Asi invites you to take part at the event.
The name of the event: webinars "PRAVO FAME: Fundamentals of PR for NPOs and a campaign for self -propagation."
Description: Webinars open a program of online learning, which is offered by the Social Information Agency of NPOs in the year of its 20th anniversary. The program is compiled on the basis of the wishes of NPOs, voiced according to the results of already past webinars, polls, as well as during live communication.
The first webinar will be devoted to the basics of PR activity of NGOs. On the second webinar, which will be held on the same day, we will talk about the information campaigns of NGOs.
Webinar 1. “The first steps on the way to the fame of NGOs. How does everything work? " 11.00-12.30 (according to Moscow time)
The program in the program: Review of the ASI webinar program for 2014, acquaintance with the training platform, the specifics of PR in the non -profit area, with which PR for NPOs begins, the PR manover tools. Presenter - Temicheva Elena Viktorovna, editor -in -chief and head of projects and educational programs of the Agency for Social Information. The developer and leading educational programs for PR, distance education courses (“PR for public organizations”, “Fundamentals of modern charity”, etc.).
Webinar 2. "Information campaigns to promote NPOs" 12.30-14.00 (according to Moscow time)
The program has: the goals of the NPO PR campaign, communications strategies, the choice of communication channels, work with target audiences, information campaigns for NPOs, a campaign to promote volunteering, charity “so simple”.
Presenter - Alekseeva Evgenia Georgievna, Director of the Social Development and Health Protection of Focus -Media, Expert of the Public Chamber
Webinars are held as part of the project “Information and Educational campaign to promote Russian NPOs” with the support of the Institute of Civil Society Problems. ”
I will use it.