Ben Sherman was the god of mods (mods)-a musical style and a certain movement, a lifestyle and a manner of dressing, generated by a teenage culture of Britain in the early 60s). The man who began to make shirts in the late 1950s at a small factory in Brighton appeared to dress the swinging sixties and became the king of fashionable Carnby Street. Hungry to money and glory, he remained a party character until the day of his death in 1987. The 60s gave British youth more fashion, money and freedom than ever before. Working first in small rooms in Brighton, the entrepreneurial manufacturer of Ben Sherman shirts saw his niche and in 1963 founded Ben Sherman Company.














