| For that generation of Russians who managed to see the decline of the Soviet Union at a conscious age, Bulgaria was the closest and most accessible foreign country - almost not a foreign country at all. In the next decade, the role of a resort “for all” residents of our country was taken away from Bulgaria by Türkiye and Egypt. Now Bulgaria is trying to develop its tourism industry “on two fronts”. A new high-level hotel and entertainment infrastructure is being created in the country, designed for clients from Western Europe. But with this qualitatively improved tourism product, Bulgaria would like to return to the Russian market in order to compete here no longer with “cheap” tourist destinations, but with Spain, Portugal and Greece.
|
