Diesel: Only the Brave

New male aroma from Diesel.

The product has not yet reached our edges, but you can admire, in my opinion, a very good advertising campaign. The French HelloHikimori created the whole world of Only the Brave , in which the theme of courage is the red line. The photographer of the project was the British Plato, who received a prize for Putin's portrait on World Press Photo.

Only The Brave collected under one roof of famous designers and illustrators, which were previously mentioned on Lam: Michael Paul Young , Peter Jaworowski , Alex Trochut . The bottle of new spirits is a stylized fist of the creator of Diesel Renzo Rosso.

For 30 milliliters of Only The Brave will have to fork out 33 euros. Also, together with L'Oreal, shower gel, deodorant and gel after shaving were created.

Now Diesel is working on a female cosmetics line, which promises not to concede male.