A short film entitled "A Therapy" was presented at the Cannes Film Festival. The film was shot by famous director Roman Polanski exclusively for the Italian fashion house Prada. The main roles in the film were played by British actor Ben Kingsley and actress Helena Bonham Carter. Kingsley's doctor tries on a wealthy patient's coat, proving that Prada suits everyone. The final words of the video are exactly this: “Prada suits everyone.”