PR replenishment

United Russia has become the publisher of XXL magazine

As the Vremya Novostey newspaper learned, at the end of last week Arnold Uvarov, owner of the media holding Arnold Prize Group (APR Group), was appointed deputy head of the election campaign headquarters of the United Russia party. He also became the acting head of the PR department of the party in power.

The name of the new head of the United Russia PR campaign is not very well known to a wide audience. He began his career as director of advertising and PR for the once famous Alice exchange of German Sterligov. Then he created the advertising holding APR Group, the main directions of which were outdoor advertising and media buying. In particular, the APR-City company is one of the leading outdoor operators in the capital. The company's liability is an unsuccessful attempt to break into the television advertising market and compete with the monopolist in this market - Video International.

In 1997, Arnold Uvarov entered the publishing business, organizing the April Publishing House, which was then reorganized into Arnold Media, which currently publishes the glossy magazines XXL, APRIORI, Parade and Ona. In addition, recently the businessman began to engage in the radio business, creating the “House of Radio”, which includes the radio stations “Our Time on the Police Wave”, “Radio JAZZ 89.1 FM” and “Radio Classic”.

As the correspondent of the Vremya Novostei newspaper was told by the Arnold Prize Group holding, in connection with the new appointment, Mr. Uvarov is suspending his activities as president of the media holding for three months. He himself has not yet commented on his new appointment. They behave similarly at the United Russia election headquarters. They emphasized, however, that Mr. Uvarov “is an extremely energetic person and is especially needed in crisis situations.”

Maxim BALUTENKO