VKontakte vs. Facebook

Or why is the clone more popular than the original?

Recently, they discussed with colleagues the topic of social networks, the speech went towards the “holivar” between Facebook and his Russian clone “VKontakte”.

It would seem that here he is the leader of all the Internet (this is about Facebook) - Russified, propiarized, longs for registrations, but no, the leader in the influx of new users and indeed for users in the CIS countries is still listed as VKontakte. Many came to Facebook, registered, uploaded the photo, someone was sore ... And that’s it.

“Facebookers” beat themselves in the chest and say that we already have millions of Russians on Facebook, but if we look closely, then somehow “sluggish”, the specialized groups are dead, friends appear here every two weeks, the statuses come from Twitter, updating profiles is generally “the appearance of Christ the people”.

And at this time, as in the VKontakte tape, everything is very vigorous and lively. VKontakte in full fights for the title of the main site of the Runet with Yandex, the number of registration has long broken all the other social. Network.

A logical question arises, why is the “clone” so ahead of the original?

The arguments were divided into two groups. Let's start the analysis:

Objective advantages of VKontakte over Facebook:

1. VKontakte is easier and more understandable than Facebook. VKontakte fits perfectly into the Runet consumer market, everything is simple and clear even for inexperienced Internet users, who are in Runet Most.
2. VKontakte has a faster and more convenient navigator of photos download.
3. VKontakte = content. Not a single social network has so many audio and video files.

Disadvantages Facebook, which are not (so far?) VKontakte:

1. Facebook contains a huge number of “spam applications”, which clog both news tape and profiles. Well, who is interested in "What animals have you been in a past life?" or "What book are you?" - I am strongly incomprehensible.
2. The overall overload of Facebook is at times in the hanging of photographs or tape of friends, the general slowness of the page load. VKontakte is perhaps at times through a shust chur.
3. Facebook globalization and in some places it was not very good about the quality of the pages, so the endless statuses taken from Twitter are extremely annoyed (and you are not?)

And finally, the main element of success (in my opinion) of VKontakte lies in its adequacy for Russia:

How much do not convince me, but I do not believe that our regions (and the most part of the country and Runet) are ready to accept complex digital projects (very “graphic” promotions or “augmented” reality) I am convinced that Runet has not yet matured for large and complex projects in this direction.

In the same way, the engines of all social media - schoolchildren are not ripe for a “complex” and deeper Facebook, especially when there is a much simpler “VKontakte”! For more residents of the country, it is the simplicity and understandability of the service-its main advantages, which is why first the wave was picked up by classmates with their primitive profiles and precisely because of the complexity and depth not a single foreign social. The network could not take root with us, no matter how much it was PR.

I think everyone has already heard that VKontakte is very torn to the West, I don’t think that something good will come of it, there it is unlikely to impose Facebook’s struggle, however, the Facebook is unlikely to impose the VKontakte struggle in the CIS, by the time users will “ripen” to move on Facebook. “Frems” to your “VKontakte” profiles ... The more time you spend in one or another social. Network, the stronger you are attached to it and VKontakte is still an undoubted leader in this regard.