Translated material
Montana. Denis Simachev
As before, Denis Simachev brands continues to experiment with denim. But only now he decides to fully revive the truly Soviet product of improved quality and follow this in every subsequent collection.
In the 80s, Soviet people believed in the legend of American production, and cunning entrepreneurs easily came up with their virtual project Montana jeans.
Today it became known that they were produced in Sukhumi, equipped with Original Brand labels. Then the speculators flooded the whole of Moscow with a real “American” quality. Jeans were mined from the farmers, resold, bought up in commissioning. We decided that now is the time to revive this story.
Montana in the minds of compatriots are the very ones that were difficult to give, but everyone dreamed of.
Idea: New Soviet jeans.
Client: from thirty, cheerful soul man. He is not shy in the photographs of those years, in his youth, dashed, went on a “penny” and “ironed” business. The girlfriend combed huge curls and loved the aerobics Jane Funds. Everyone “sticking out” from the boots.
Jeans: Japanese denim Kuroki with varying degrees of cooking.
Forms: classic straight, wide and narrowed.
Details: On the edging and lining - the American flag.
Print: a recognizable eagle was converted into a funny bird, most likely a parrot.
Colors: blue, green and red. The same flowers had pens at the Soviet schools. T -shirts of gray and black melange.
Production: transferred to Italy. Following the jeans will appear denim jackets, vests, shorts.
The SS-09 collection continued to work on a boiled denim. The result was light, neon and fluorescent boots and jeans with the effect of rust.
In the process, they revised the cartoon about the Keshe parrot and laughed uncontrollably. He, like no one, cultivates jeans, a radio, puffy boots, disco, pepsi, Bubblegum. In general, there is something to remember, and there are plenty of fans of the “famous” brand.