Translated material
Inshade
Sasha and Masha are openness and a sea of charm. Both in communication and in their works.
During this autumn, St. Petersburg was lucky to take a creative duo of InShade twice twice. On September 10, they demonstrated their autumn-winter collection in the Loft Project "Foods", and on November 2, as part of the XIII fashionable landing, they also presented a new spring-summer collection called "Eternal Summer".
What brought you together and what is still holding?
A trip to Petersburg brought together. We met at the station. And then they began to engage in joint creativity and still studied at the school of contemporary art in the Soros Foundation. Unanimity in the field of art and design was discovered.
Skip the season on the Russian Fashion Week. Why so?
We have the task of presenting our collection. So that there were onion, materials, so that there was something with which you could work with the bars. It doesn't matter whether it is RFW or not. The main thing is that the space is interesting for us, promising. And this is not attached to some city. This time it is Petersburg, a "fashionable landing." And in St. Petersburg a bunch of people who are interested in, and they will come to look at us from Moscow.
And if we talk about RFW at all, who, in your opinion, worthy participants?
Unfortunately, we are not familiar with the full list of participants. In general, “Nina Donis” can be distinguished from our designers. The Best! This is what I want to pick up, put, dress ... also “White Trash for Cash” cool!
In September, you had a show in the floors . How do you like this center of contemporary art and everything is adjacent to it?
Wonderful! I must say that space is very evolving. Until this September, we were there about a year ago and then everything was dull and boring. Now everything has grown like that, everything has become very interesting. In general, this project will clearly live! By the way, there is a Backstage store, in which we have been selling for more than the first season. But now we have arrived in St. Petersburg with a large crowd and our girls live there in the hostel.
I read a lot about you and, judging by the information, you guys are very active and are not only engaged in clothing design ...
Now, to a greater extent, we are in design. And some time ago, we did a lot of fashion shooting for glossy magazines, various stylism. We did some kind of art projects to order, what we continue to do now. But, all the same, the info-brand “Inshade” is our main activity, our every working day.
And if you distract from work and, as a reader, comment on domestic gloss?
They all turn out very Russian. They loved the Jalouse magazine very much and are very grief about the fact that it died. All the people who worked in it were beautiful and all of them are our friends. The magazine was absolutely ours in meaning and in style. Now there is no such alternative press. The “hooligan” is trying to take this niche, but, still, a little does not work.
What music do you listen to?
These are musical preferences of the Solyanka club. That is, minimal, hip-hop, electronics, all sorts of Zorkins, Kubikovs, etc. Ya, in fact, you can simply dial “s-11.ru” and you will get a complete picture of our musical leisure.
What will all be on T -shirts next summer?
Speaking abstractly, abstractly from our work, then, probably, the most cool is the old fan t -shirts. For example, where a huge muzzle of Kurt Kobein for the whole chest. Some old and original, but dressed outside the usual style for a person. Suppose, usually a person wears completely different Veshi, and then he put on once.
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