2013 - year video on the Internet

We summarize the results of the year

The video has long become part of the Internet. Large services, such as YouTube (founded in 2005), Dailymotion (2005) and Vimeo (2004) have already existed and successfully develop almost a whole decade. With the development of broadband networks and mobile Internet, these resources violated the position of things that had prevailed in the media industry, confusing the cards to film distributors, television holdings, and even influencing the musical industry. In 2013, new players appeared, namely Vine and Instagram, which are designed to change the process of video exchange on the network. Just as Twitter at one time changed the format of social networks with its limitation of a line of 140 signs, these short videos shot on a mobile phone are able to change attitude to video content in social networks. It is especially surprising to observe how the creative approach is changing because of these very restrictions-whether it be 6 seconds of videos or 140 characters in the line.

Vine- and Instagram Video

C Vine and Instagram, people had no need to take care of the acquisition of expensive cameras. In addition to the fact that smartphones are constantly being improved, the applications themselves have the functions of stabilization of the image. The device, which is always at hand, as well as a courical situation, is the key to creating a “husky” roller. Creating a video and an instant exchange with an audience have never been easier and more accessible.

The brands quickly seized the trend and immediately began to use platforms to conquer a new audience. The first services were the first to test the film distributors who laid out the mini-tyasers of Bayopika Steve Jobs (on Instagram) and Rosomakhi (on Vine) . DAFT Punk announced the VINE trackist of the RAM album , and then giants such as Microsoft, McDonalds, Airbnb and Virgin pulled up. With their advertising campaigns, they demonstrated the real potential of the platform, which allows you to create interesting video content in a short time and with small investments (compared to YouTube). Instagram, in turn, was even recognized as the best platform for brands, overtaking Facebook, Twitter and Google+.

Follow the activity of brands in Vine is most conveniently through the Brands on Vine aggregator.

Netflix and Amazon

In 2013, a lot was talked about the Netflix network, predicting it a great future
And calling the stream multimedia service "killer" of television. Even nothing
it is enough for a person who does not mean in securities to look
On the Netflix shares schedule for a year to understand: the popularity of the service is not a fleeting trend.

NFLX index growth schedule for 2013

The American supplier of films and TV shows has become the most popular video service in the United States, overtaking HBO, as well as systematically conquering Great Britain, Latin America and Canada.

Among the main moving forces of the service, of course, is high -quality content. It is especially worth highlighting the series “House Cards” with Kevin Spacey and the Hemlock Groove TV show, which increased the loyalty of the audience and expanded the subscriber base. In both cases, the service was presented in the service of the series at once, which allowed subscribers to make a choice - to hold a whole weekend behind the series or stretch pleasure for a longer period. As a result, both series, released with Netflix money specifically for the video service, paid off with more than.

The co-founder of Red Gastings, inspired by the successes, told Financial Times that Netflix was more interested in developing his own content than in buying a show from other channels, and, for example, extension of contracts with MTV and Nickelodeon, which are about to end, it is not listed.

The online store in the world in 2011 acquired a British company LoveFilm

This year it became known that Amazon, following the example of Netflix, is also preparing original content. The world's largest online store in 2011 acquired the British company LoveFilm, which was delivered by DVD by mail and providing streaming videos and games on demand. Thus, the company made it clear that it was going to become a serious player in the online broadcasting market, and constant messages about launching more and more original series reinforcing these forecasts.

In April, Amazon Studios introduced 14 new “pilots” in the UK and Germany, for which the audience could vote in order to determine which of them should be continued. These include six children's shows and eight comedies, two of which are animated. The list included the post -apocalyptic comedy of Zombieland , as well as Alpha House with John Gudman. In 2014, Amazon will launch five more pilot projects, including The After Chris Carter (“Secret Materials”), Bosch (not about the drill, but about the hero of Harry Boshe from Michael Conneli detectives), Mozart in The Jungle Roman Coppola, as well as The Rebels and Transparent.

An important milestone was the recent announcements that Netflix and Amazon content will be at 4K next year - in the resolution of Ultra HD (3840 × 2160). “We do not call specific producers, but we already have several large“ television developers ”who will soon start 4K production - they will be announced at the CES exhibition,” said Netflix Director Nile Hunt. The director of Amazon Studios Roy Price, in turn, also said that in 2014 all the series of the studio (both comedies and dramas) will be removed in 4K resolution, and then in the future there will be access for viewing in 4K.

Adada

What happens to YouTube

YouTube is not yet interested in developing its own content, nevertheless, in recent years, the company has actively motivated users to create their own shows as part of the Original Channel Initiative. The program was launched back in October 2011 and led to the fact that users, including large stars, began to create their own channels. They moved the desire to get their piece of pie from millions invested by YouTube in support of the original channels.

The initiative was supposed to be a good impetus before the start of Google TV, and the creators of the original content, according to forecasts, could attract a new audience and advertisers. A year later, YouTube invested another million, but something went wrong, and the project failed, since the vast majority of the channels could not “beat off” the investment.

In addition, the concept of large-scale investment began to alienate the main core of the service-amateur-lovers who felt the service began to focus on a format more similar to traditional television than on the usual viral spread of content.

Of the 160 channels, about 60 were left, while most of those who managed to break through and win the audience were serious brands

Here they are: WWE, Red Bull, Mondo Media, The Onion, Grantland Espn and PitchFork. Celebrities, such as Shakil O'Neill, Tony Hawk, Madonna and Amy Poter, also abandoned the experiment, not receiving the expected number of views and responses, and returned to PR in traditional media. Since then, YouTube identifies smaller grants with separate channels, having learned on its mistakes.

What has changed thanks to this program? A little. In addition to the influx of the number of videos during large injections of funds and the protracted presence of known brands, probably a little more original content appeared.

Media is experimenting
With video

The Guardian has released the “ultimatic guide” on the leaks of the information of the former place of work of Edward Snowden - the National Security Agency. The NSA Files: DecDed multimedia Figer, in addition to its informativeness, is interesting to how the videos with the opinions of experts and journalists are built into it. As the page scrolls, the speakers “come to life” in Autoplay mode, alternating with blocks with text and slides from a scandalous presentation. The experiment seems more successful - the Facebook demonstrates less successful, which announced the last Tuesday that he began to test the video risk, which would be broadcast in news feeds.

According to WSJ, the first test video from Summit Entertainment and Mindshare is dedicated to the film -antiopia "Divergent". As analysts predict, video rejects are an important unused possibility of the company to increase monetization and interaction with the user. But this initiative also causes great fears: so the rollers in Autoplay mode can greatly irritate users, especially if they do not fit into the range of their interests. Representatives of the social network confirmed that the video rodlash will not be publicly available before the beginning of next year.