Design Manager Day

On December 17, 2011, the professional day of the Design Manager will be celebrated for the third time.

This year, the initiators of the event were the Design Management Association, the team of the BLANK magazine , graduates and students of the Design Management course of the BHSD , where an educational course in this field was presented for the first time in Russia in 2009. Design managers will gather not only in Moscow. In Yekaterinburg, the organizer is the creative international team of the BridgerConvay studio.

The new scale of the event will be reflected in the identity of the Day, which is created by students of the Visual Communications course under the leadership of Leonid Slavin and Natalia Kuzmina.

The event program includes games and workshops on creative entrepreneurship, start-up projects, creating your own business and management in the creative industries. In the afternoon, open events of the Design Thinking Lab company and the Design Thinkers Club, the Greenfield project business incubator, the Bridger Conway branding studio, the Creative Industries agency, and the design laboratory of the Design Management course will be held at the BHSAD site.

The evening program of the holiday is prepared by the team of BLANK magazine - the first Russian publication dedicated to the issues of design, creativity and innovation management. Guests of the holiday will smoothly move from the educational day program to the entertainment part, which includes a fun business game, video installation, a lot of music, free communication and, of course, a buffet.

Program

Design Manager Day

December 17, 2011. BVShD (Moscow)

The host of the day is Evgeniy Kuprienko, head of the Russian division of the international branding studio Bridger Conway

10.00 – 10.15 - Opening of the Day , presentation of participants and programs

10.30 – 12.45 – About startups: #poSEEDelki from GreenfieldProject :

1. “Creative” part - generating and structuring ideas for new businesses

2. “Business” part - developing a business model for invented businesses

13.00 – 13.30 – lunch break

13.30 – 15.00 – Master classes of the Creative Industries agency

Experts: Elena Zelentsova and Elena Melville.

Elena Zelentsova will discuss the following issues with the participants:

• What is the creative economy and how creative capital can transform urban environments, communities and businesses.
• What are the specifics of creative businesses?
• Why clustering and collaboration are important for the development of creative businesses
• How creative industries are developing in Russia. Best practices.

Elena Melville will present to listeners 10 things you need to know to open and run a creative business.

The duration of each master class is 1.5 hours

Elena Valentinovna Zelentsova – Director of the Creative Industries Agency, head of the Creative Industries specialization at the Moscow Higher School of Social and Economic Sciences (MSHSEN)

Elena Khasymovna Melville – Deputy Director of the Creative Industries Agency, teacher at MHSSHEN

15.00 – 15.30 – Presentation of the Project Laboratory of the course “Design Management” of the BHSD (curators Ekaterina Amiton, Oleg Astakhov)

15.30 – 16.00 Program of the annual design management week in London “ LDMW-2012” (curator Vera Kovaleva)

16.00 – 17.30 – Game-workshop of the company “ Design ” Thinking Lab " and "Design Thinking Club" (curator Irina Kuteneva)

17.30 – 18.00 – Craft practices: “Create your own Talisman” (curator Nina Filonenko)

From 18 00 - An entertaining and educational game from the BLANK Project and a festive buffet!