Rumi Nely (sometimes found the pseudonym Rumi Lenora ) (12.12.84) -Street-Fashion-blogger from California . Her Fashion Toast blog was created in 2007, and after a couple of years her attendance exceeded 35,000 views per day. In February 2011, she was awarded the Beest Personal Style Blog and Blogger of the Year awards.












Rumi itself is half a Japanese woman, and is recognized in its few interviews that she is affected by California beaches and Casual style, and receives the greatest inspiration from the models of Erin Wasson and Daria Werbowy. In April 2011, Rumi and her photographer Colin (Boyfrand part -time;) collaborated with Ralph Lauren in the shooting of Big Pony Fragrance Collection: www.youtube.com/watch?v=FGV4LLLLLEL2A3DO