I already wrote here ( http://www.lookatme.ru/flows/internet/posts/74197-igra-v-alternativnoy-realnosti ) about what ARG is and what it is eaten with.
So I'll get straight to the point.
It looks like a new game in the series has launched today.
It starts with the fact that you need to go to the website http://www.strangecoma.com/
The site (very similar in general design to LAM, by the way) represents a grief-stricken woman who asks us to help save her loved one Seryozha. Very similar to donor portals.
A rather strange thing happened to Seryozha. This can be found out from the video, which was carefully posted on YouTube.
Next, we must begin to solve this interactive puzzle.
The only clue is a video from the hero’s camera, which becomes available for viewing after a quick registration.
I've played several Western ARGs and I can say that the project is interesting.
Firstly, this is a subtle play on people’s feelings - there are a lot of sites on the Internet that raise funds for sick people. Each of us has visited a similar resource
Secondly, high-quality production of the project. Of course, nothing will make us cynics believe in the reality of what is happening. Therefore, everything was done correctly - the video was shot beautifully, the website was designed decently.
I personally will go solve this thing, precisely because I like how everything is designed.