Rogov column

Alexander Rogov is a stylist and art director who collaborated with Harper's Bazaar, Hello icons, Gala, Esquire, Glamor, Jalouse, Madame Figaro, Menu Magazine and FSHN Menu, TNT and MTV TV channels. He stylized shows Arngoldt, Romina, Cyrille Gassiline and Pure Joy Fashion, was responsible for the Mastercard and Coca-Cola advertising campaigns and worked on special projects for Dior, Chanel, Vivavox, ST by SERGUEI Teplov, ST by ST BY Disney + Vogue Russia, Volvo and Lexus.

Two weeks in the city. Even if I did not spend one of them in Moscow - I always (turning off is quite difficult) here. Exactly seven days out of 14, we spent Egypt on a sunny beach (actually in the pool). Now I am again the very color that the children on the street laugh at the street, and you will again begin to tear me out for excessive attention to the tan, but I can’t do anything - this is my weakness, even if it is not fashionable for a long time. So hello everyone. Today in the release there are quite a lot of sun, porn trees of eroticism, again details from the clubs of the city and from the coast of the Red Sea, scandalous statements, a review of past events, news and backstage from the set. Aloha Habibi!

What is a dranoid, I don’t know, and why the exhibition was called Danila Polyakov and, it seems, the photographer Dima Zhuravlev (he himself was not at some reason at the event) remained unknown within the walls of the club of the Solyanka club. Surely, the number of people took part in the preparation of the project, but the event took place according to such a non-standard (incredibly cool) scheme that there were neither the usual press releases, nor press tones, nor a huge number of journalists. And, as a result, there was no one to ask my questions. Yes, and this is not the point - it was incredibly pleasant to look at beautiful pictures with those known to me, and not only to me, figures of the fashion of the capital. The influence of Danila in this project is so obvious, original and beautiful that Dima Zhuravlev, as a photographer can only be envied, and Danila himself will say many thanks for his work. The guests of the evening, too,, like me, clearly enjoyed visual art in flashing, which was clearly not provided for by the organizers, light boxes, and then rushed into the usual hot dancing, felting on the floor and publishing. By the way, that evening Danila was so sweet and beautiful that I almost stopped being afraid of him!

Recently, we have somehow frequented with male fashion, which scares me and pleases me at the same time. This, on the one hand, is terribly interesting, on the other hand, it is incredibly difficult in Moscow conditions - we practically do not have interesting men's things in stores, showrooms working with interesting men's stamps, you can count on the fingers, and there are practically no Russian designers at all - do not shoot Arsenicum and Leonid alexeev around the clock. Thank God, even though the Kuznetsk Bridge shop 20 'helps out, where a fairly large amount of fashion for boys is explosively represented. One way or another, I share with you another backstage from the set and presented a video clip made there immediately after the end of the main shooting.

It is useful to relax. This is a fact. If you work in Freelance, then choosing time for relaxation is quite simple, but the work is addictive-it seems to you that you are about to run to the agency to buy a ticket or a plane ticket, and then a new interesting or monetary project appears, and you postpone rest for an indefinite period. So it was this time - we were going to go briefly at the end of October for a short while, but it was possible to break only in mid -November and already without any use of our choice - we bought the first tour in, sorry for vulgarity, Egypt, and rushed for several days to the sun and the sea, to which they reached only the last day of rest. It makes no sense to talk about the Egyptian service, diluted whiskey and annoying flies - you probably have a similar experience, but I can’t share a photo -release of dissolving behavior and endless scenes on sun loungers.

When I collect a suitcase (by the way, I do it masterfully in exactly 5 minutes) I threw into it the rabbit ears and a vintage collar-stand, received as a gift from designer Kirill Gassilin, who were lying into it after the project for Playboy magazine. It was with these touching devices that we were amused on vacation for all 6 days. As a result, a porno entertainment project was born with a snack of cheeks, bending the back, fashion spasm, cigarette smoke and, as usual, naked back. I hasten to share it with you. Just do not blame me for the propaganda of Treia and pornography. The main thing here is fun. And for the sake of fun we are ready for a lot!

Since the conversation about rest and filming came, I can’t help but note the fact of my love to combine trips to rest with working moments. From almost every departure abroad, we (I travel almost always with the photographer Natalie Arefieva and heavy suitcases) bring a different nature of the shooting. Once these are a fashion with professional models and makeup artists, which we are in advance, once it is just a mosquito at the hotel, once a hopeless situation with the lack of a budget for the model and the forced use of me in this quality (which I understand, only glad). But, one way or another, almost every shooting in a similar mode found its place - in a journal, blog or just in a computer folder.

Menu Magazine:

Fshn Menu:

Unpublished:

Ego Magazine:

HOOLIGAN:

Ego Magazine:

I will not write anything from myself. Just watch the video. Before your eyes, Danil Poles himself gives birth to a gossip about himself. New trend! I like!

And again my favorite section with details and finds of the week. My obvious favorites are a hat, a hat on a rope, a Givenchy SS2010 necklace, Dasha’s chest and chocolate lips in one of the strangers.

May Lavli Anna Khrustaleva-Gheta just steals my hot pies directly from under the nose. I was going to grieve all of you with the news that Konstantin Gaidai launches his name line of jewelry, and she had already learned about this and mentioned in his video portrait . I can only tell the details (jewelry will be made of silver, silver with gilding, bones and black wood) and boast of the fact that I have already seen the first samples that flew to Moscow of the overseas country. This line will go on sale in the near future, which I will tell you all additionally, if Anna does not do this before me, of course.

In parallel with Cycles & Seasons by Mastercard (the schedule and list of participants can be seen here ) on November 25, another fashionable project will start-Russian Seasons. Speaking another one, I do not mean anything vulgar, but rather emphasize the fact that there are now more and more interesting and worthy attention of the attention of projects. So, Russian Seasons are attended by one of the most interesting designers - this is Viva Vox (designer Oleg Ovsiev), Arsenicum (designer Dmitry Loginov), Pure Joy Fashion (designers Nastya Gashhaus and Masha Korobkevich) and Leonid Alekseev. Schedule:

November 25 - New Manege

19:00 - gathering guests for Viva Vox show
20:00 - Start of the Viva Vox show
20:30 - Guests collecting Pure Joy Fashion show
21:00 - The beginning of the Pure Joy Fashion show
21:30 - Gathering guests to show Leonid Alekseev
22:00 - the beginning of the show Leonid Alekseev

November 28 - Andreevsky bridge

Show arsenikum

And for some details, I turned to Marina Glukhova on the phone to one of the initiators of this event.

This Saturday , a jubilee Love Boat party with Vitaly Kozak near the helm will take place in the hodgepodge. They promise to start already at 23:00 and dance until 6 in the morning. Exactly for an hour from a boat of love, you can escape in the Chapurin Bar, where at 01:00 I will stand up for the DJ remote control to play my favorite songs. Applications for music are accepted this Saturday by my personal mail! Come in dancing!