Just Suck it

The ARK Thompson agency completed the creative project "Just Suck it!".

Today, when the crisis has become a genuine “evil and terrible gray wolf” for creative agencies and advertising manufacturers, a few of them manage to maintain a healthy sense of optimism and relate to the situation with a fair amount of humor. It was this bold path that the team of the creative agency of Ark Thompson chose for themselves.

In search of an answer to the question, how to surprise, inspire and please their partners and clients to the troubled times, the agency developed the idea of ​​an innovative product - “Drinking condensed milk with a tube!”, In support of which they created a bold advertising project.

Such a product, according to the company's strategists, can be extremely in demand in modern difficult living conditions.

The rebranding of a popularly beloved product at Ark Thompson approached with all responsibility and prepared a full presentation with all the materials necessary to launch an advertising project: a strategic concept, demand data, the results of focus groups and deep interviews, an economic substantiation and the entire complex of marketing measures, including the test in the innovative condenses.

As part of the proposals, creative solutions were also prepared to withdraw innovative condensed milk (“condensed milk: now with a tube!”) To consumer markets. In support of the 4th concepts of promotion, namely: “Cool-this is not Nekruto!”, “Where Russia is Russia”, “That's what I suck!” And “and let the whole world succeed!”, Advertising prints and videos were created, designed to solve difficult tasks: to demonstrate the key advantages of the new product, to reposition the category of condensed milk in the eyes of the target audience, as well as present the distribution channels of a convincing incentive to give all regiments to the “drinking condensed milk with a tube!”
The test launch of the “anti -crisis” advertising campaign showed excellent results: an innovative “drinking condensed milk with a tube!” It caused enthusiastic reviews of partners and clients of the ARK Thompson agency, who received this project along with a model of products as a gift.

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