http://www.youtube.com/watch?v=5Pdc_PuhUZE
This is perhaps the very first special effect in the history of cinema - in 1913, the 41-minute film “The Night Before Christmas” was shot in the Russian Empire, in which the method of time-lapse filming was first used, and then the resulting frames were stitched together into a single movement. Thanks to the discovery of such a possibility of editing, humanity received cartoons in all their splendor and the ability to bring lifeless things to life on the screen. What do you think, “King Kong” was filmed in 1933?
Even now, in “the age when spaceships roam the expanses of the Universe” and in the age when with the help of complex software on computers you can do whatever your heart desires, stop-motion technology remains in demand. It continues to be used in films (but rather to give a touch of archaism) and in animation (“Corpse Bride” and “Wallace and Grommit”).
But stop-motion is now used especially widely in advertising. Because it looks funny and always attracts attention, because it makes it possible to “show the trick” in real surroundings and real characters, because it is sometimes not at all as expensive as 3D, and because live-action is always live -action.