Translated material
Intro
It was noticed - the main distinguishing feature of the modern Russian public is the selectivity in what to wear and how to behave. The country finally begins to appear in the country, and Moveton smoothly comes to naught. What could we do in such a situation? To bring to Russia those brands that, having already become mainstream, have retained their identity and still remain at the forefront of StreetWear's events ..
In this stream it will be as promptly and accurately published information on the brands that our company represents and everything that is connected with them. In turn, from you sharing your impressions and opinions about what we represent and what and how we write.
Today we want to talk about our brand portfolio briefly, and then we will please you with specific publications regarding each of them, we will tell you the story of the label, and about those stores in which it is sold.
Clae
In 2001, Clae presented a collection of shoes, which no one had ever seen before. Subsequently, the CLAE was called the “hybrid” of a convenient sneakers “crossed” with a classic design of the boot - this gave rise to a completely new type of shoe, which was already nominated for Sifa (international sports fashion award) in the “Best Male Collection of Shoe” nomination. Today, Clae is a brand, devoted to quality, details and style. After an almost three -year pause, they return, having managed to make better and more interesting everything that was in previous collections.
Creative Recreat
Creative Recreation was officially launched in Orange, California in the fall of 2002. The founders of the brand noticed a huge gap in the shoe market. All other companies offered either classic costumes or sports sneakers that are not acceptable in many everyday life situations. No one made shoes focused on still young, but already achieved a certain status of people. Excellent quality materials, comfortable pads and design, often on the verge of a foul, - this is what this brand makes recognizable.
Mishka NYC
Mishka NYC is, if you like, the “hodgepodge” of almost all subcultures of the last 20-30 years. Do you think it's hard to combine punk rock and hardcore with indie, horror and poppies? For designers of the contradictory Brooklyn brand, it was not difficult to combine all these directions under the same flag. Sometimes their ideas and solution may seem very strange, especially for a Russian -speaking person. What is a T -shirt with a modified Masonic sign and the inscription “Exotic: Death of a worm”. For us, this is strange and a little wild, and for Western fashionistas - chic and an extra way to emphasize their individuality. Perhaps such, we are not afraid of this word, phenomena, as “Bear” will help us look at our culture from the side, through the prism of Western perception, with a good share of sarcasm and immediacy.
Orisue
In January 2006, Orisue prepared their premiere collection - Summer 2006, consisting of a dozen t -shirts and a couple of sweaters. Using the Internet, Orisue replicated photos of the collection on the most prestigious Street-Fashion Websites. With its fresh designs and original ideas, the brand caused a resonance and received widespread approval with readers. Without delaying the case in a long box, on the wake of positive responses, Orisue scattered their things into several stores. Sales of the first collection were more than successful ... So everything spun! After a year and a half, this brand was in our field of vision, and now the Lookatme audience has the opportunity to evaluate all Pro et contra of this clothing.
Ucon
This brand has existed since 2001, and 8 years is a serious period for the StreetWear industry. Each collection is not like the previous one, but at the same time in absolutely any thing, something unifying is visible. The design of T-shirts, arts and linen Ucon reminds of distant, but at the same time such native 80s: bright geometric prints, practical cut and the real technological nature of many things. This is not at all strange, because initially UCON made skiing clothes, usually different in strength and practicality of use.
http://www.architectureacrobatics.com/
The Hundreds
Founded in the summer of 2003 by Ben'om and Bobby Hundreds, The Hundreds is a project that has its own clothing line and on-line publication. Both of these branches, based in Los Angeles, naturally reflect in themselves the style, views and prospects of the project in the street subculture, forming a single whole. In 2007, the project expanded its borders, opening the flagship boutique in the Fairfax area, Los Angeles. The second boutique The Hundreds opened in San Francisco on Union Square in 2008. Adhering to the topics of “Lifestyle Los Angeles/ California Culture” The Hudreds project remains an original, but not distorted reflection of society and culture dedicated to its fans.
Lemar & Dauley
Formed in 2003, Lemar & Dauley gradually filled a gap between the United States, bourgeois-innovative Europe and the whole other world. The secret of their success is that they managed to understand and feel the American culture, taking into account all the social trends of our time. The splendid color palette along with cultural responses in the 90s makes Lemar & Dauley a brand that reflects all the trends of modern culture from non -bibiemers to hipsters. The unusual look of Lemar & Dauley in modern culture attracted the attention of such brands as Adidas, Kid Robot and DC Shoes, with the aim of further collaboration over new designs. Also, L&D received good reviews from famous transetters magazines such as VIBE and URB Magazine, and finally were seen by the director of Spike Lee.
http://www.lemaranddauley.com/
JB classics
JB Classics Lab combines the comfort of sports sneakers with aesthetics and details of luxury shoes. According to the founders, they constantly personally control the process of creating their products; Whether it is the presentation of the materials from which sneakers will be made in the future, or visiting exhibitions with fashion novers. The colors and forms of the JB Classics really delight with their bold palette and a variety atypical for the Sneaker. JB Classics is rightfully considered a punk group from the shoe industry, a real cornerstone of independent shoe companies.
JB Classics Lab took part in countless collaborations, not limited to shoes. Including joint work with UpplayGround X Rickey Powell, Ridesnowboards, Beinghunted, DC Shoes, Ford Motors, DJ Funkmaster Flex, Kid Robot, Sneaker Pimps.
Holden
Once the famous snowboarder Mikey Leblanc was tired of the clothes that the sponsors sent him. He was tired that some designers decide what all snowboarders of the world should look like, including him. Therefore, Mikey, along with his friends, decided to establish Holden - his own clothing company. Mikey chose a name that does not mean anything for most people to create an image of a brand from scratch.
Holden is a very stylish and at the same time restrained clothes. Clothing for those who want to emphasize their personality, but do not accept multi -colored madness and teenage trash. The Holden team includes famous athletes and photographers Mikey Leblanc, Jon Kooley, Jordan Mendenhal, Louie Founin, Darell Mathes, Justin Hebbel, Andy Wright, Andrew Forgash, Matty Ryan, Brendan Hayes, Eric Messier, Nathan Gathers, Desiree Melachon, Sara Phillips, Izzy Lalve.
Nikita
Nikita is from distant Iceland. Its creator is a woman who is engaged in all types of extreme sports, including surfing! The most creative people always participate in the creation of the Nikita collection. The one who has already chosen Nikita's clothes is known that one of the most important distinguishing features of this clothing is its high quality, originality, comfort. This is the philosophy of a bold, slightly daring modern girl with an original taste and thirst for self -expression. Each model, every color, each drawing is invented specifically for this brand.
http://www.nikitaclothing.com/
LRG
The hip-hop and Streetwear California, already familiar to many, LRG brand (Lifted Research Group), with an impressive history (the brand has existed since 1999) and a serious concept. LRG is already well known in certain circles. Another recognized monster brand, with three clothing lines: classic LRG, LRG Luxirie (female line) and LRG Skateboarding.
PS Thanks to Stereochild for the preparation of the article. In the near future, information will appear in the stream for each of the Brnedov and a story about our friends and partners.