| The project - the namesake of our newspaper - was presented by the Italian kitchen salon The name of the project is short and clear: “Time”. It is clear that he is talking about the main thing. The main values privatized by the most consumerist society. The recipe for making it is simple. Step one. Choosing the right brand. It was Strato, the salon of the Italian designer Marco Gorini, who conquered Moscow with his chic, as Andrei Mironov sang in “The Blonde Around the Corner,” “stainless steel sinks.” Kitchen sinks, that is.
Step two. Inviting an excellent designer-communicator, capable of establishing a dialogue between Strato stainless sinks and, excuse me, the world of the transcendental, supersensible. An excellent candidate is Irina Tarkhanova-Yakubson, designer of high-class printing projects: the Pinakothek magazine, albums published by the Moscow House of Photography, etc. Tarkhanova masterfully integrated the neo-constructivist sinks and faucets of Marco Gorini into the world of true values. Having studied the color and texture of the interior of the Strato with its geometry of steel volumes, Tarkhanova “digitized” this empire of smug faucets. The walls have disappeared. Instead, there are cubic meters of digital rain. Digital vortex, digital snow, digital typhoon. The numbers are drawn on the computer. Printed on matte film for advertising posters. The numbers flash in signature Strato colors. They fold into planes, faces, cubes and prisms, rotating in black Suprematist tunnels. The sinks and faucets of Gorini's kitchens are transformed into the cabins and controls of a spaceship. And we are flying in orbits. Paths less traveled. Stitching the space with meteorites.
Step three. Providing theoretical support. No problem. Digital rain is not a force of nature, but higher mathematics. Prints with numbers - calendars made like a puzzle. Each combination of numbers is subject to the ingenious logic of the whole. For example, the edge of a digital cube is two years old. Digital vertical - a series of months. Horizontal - change of days. In fact, a calendar (with roses, cats or Alla Pugacheva) is an indispensable artifact of the kitchen of any Moscow apartment. But we will not make an aberration of high and low genres. After all, our goal is the birth of a masterpiece.
The time has come to lay down the theoretical foundation. This, as is customary in such cases, is a press release. It is simply amazingly put together. High syllable. High image. A tear of delight. There you can read that Irina Tarkhanova works as an “architect of time” and the reality she created is “intensely valuable as an act of creation.” And in another booklet it is written that when surrounded by Marco Gorini, “you hear the word “perfection” quite often.” And there’s something about how his kitchens are serious and lasting, like Rastrelli’s baroque. In general, luxury and prestige.
Finally, step five. Good PR means the right guests. Columnists of all central metropolitan newspapers, reputable artists, photographers of glossy magazines, VIPs and jeeps. And now there is no doubt that the new project of the Strato studio, prepared in the kitchen of Marco Gorini, fell into history with the light hand of Irina Tarkhanova. In the calendar of the Universe and secular chronicles. And the moral from here is this: a universal design trend is universal in everything. Hell, I really like it. Sergei KHACHATUROV |
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