Good gloss

There are such magazines that are in any self -respecting glossy edition, and their citation is relevant even after a year, after the release. Here I tried to consider those publications that are just that. Are without expiration date. For those who want to go into details - a superficial review, to a greater extent a brother on the Internet and does not reveal the topic.

Another Magazine publishes Dazed Group, headed by 35-year-old Jefferson Hak. In 1992, the student of the Faculty of Journalism Hak and the novice photographer Rankin Waddul released a digest compiled from the materials of fashion magazines. Amongerences was reduced - now Rankin is one of the highest paid English photographers, and the hack is the owner of the journal empire.

The materials in the magazine are completely diverse, I start from the fact that bottle -haired penguins are able to recognize themselves in the mirror and, ending why men should wear jewelry. Also, on the pages you can find enchanting photo shoots with such heroes as Gwyneth Paltrow or Gabriel Garcia Bernal and many elderly fashion filming.

Readers Another Magazine - London Bomond, clothing designers and its sellers with Portobello, marketers of youth brands, Oxford students and teachers from those who are younger, plus non -poor.

Quote - “In our time, when everyone can afford to be a star, who dares to become an outsider? When everyone has their own opinion, whose opinion is important? When the cult of celebrities deprives the celebrity of the opportunity to be himself, whom we recall after years ”?

Dazed & Confuse is published by the same Dazed Group (also publishing to Annual magazines, International, Rank) and an international team, the bulk of the editorial office of which is located in London, while the art Department works in New York. The main creative force is the DAZED Fashion Director - Katie Inland, for which Another Magazine at one time has become a training ground for the embodiment of, at first glance, absurd ideas. The magazine is published twice a year and is from not many more than four hundred pages.

The articles in it are devoted to life in all its manifestations - the analytical analysis of the influence of brands on the formation of mass consciousness is next to the report from tractor races and the practice of arranging the workplace. Trump cards: an unexpected view of the problem + shocking visual series + irony + once again irony. The magazine takes an active position, presenting the annual “Breakthrough of the Year” award for young journalists, tailors, musicians and simply talented loafers.

The audience of Dazed & confused-very talented loafers, models who want to seem smarter, copywriters of advertising agencies and just competitors.

Quote - “What makes the brand successful? Unusual ideas. Intuition, inspiration. Fearlessness. Decisions that are contrary to statistics and financial necessity. In a word, everything that makes big bosses shake with fear and hold on to the pants. ”

The Face owner was the EMAP media giant, on the account of which is more than 150 magazines, on which Q, Mixmag and Pop, several dozen radio stations and seven musical television channels. The key figure in the publication is the creative director of Katie Grand, who is part -time occupying the posts of the editor -in -chief of POP magazine, the stylist of brands Luella Bartley, Dave & Joe and House of Jazz. In addition, she is one of the most famous and influential stylists in British youth fashion.

The Face wrote about clubs, parties, DJs, young designers, etc. Most of the phenomena (for example, sneakers, retrostilistics Adidas, Electro) emerged from the walls of the editorial office, which in the eighties acted as a Ruper Pan, a new wave and a ravy.

The magazine is especially revered by publishers, editors of mainstream magazines, club promoters and clerks. Unfortunately, in May 2004 the magazine was closed.

Quote - "Instead of a 2CB that has already filled it, experiment with 2CI, if you wish, combining it with e."

ID, the flagship of an independent British press, was created in 1980 by Terry Jones, who had been working on Vogue to the Vogue artist for 5 years. Later, Nick Knight (author, calendar Pirelli-2004) joined the ID team as a photo editor, who shot the largest number of covers in the 80s for the magazine.

The idea of ​​Terry Jones to make a magazine about living people who can be seen in the streets, in bars and in clubs, and about what these people are dressed in is successfully working to this day. The feature of the magazine is that on all its covers in the heroes, one eye is always squinted or closed.

ID readers are the heroes of the magazine themselves, i.e. People shot by photographers on the streets, as well as those who could well be in their place. As a manual on the study of youth culture, IDs are studied by those who are supposed to be by the genus of activity, that is, sociologists, psychologists and brand managers of such well-known companies as Coca-Cola and Reebok.

Quote - “Only you alone can hold me, you give me love that cannot be hidden. For the sake of you, I would have turned the wave of the ocean, only because you are mine. ”

POP comes out every six months and is a product of the creative activity and enthusiasm of Katie Grand, which seasoned on The Face. Having worked on the set for advertising campaigns of such dinosaurs as Louis Vuitton, Fendi, Miu Miu, Lancome, Costume National, Anna Molinari and recovering a lot of talented photographers, she caught fire to create a photo application for The Face. Instead, she turned out to be a completely independent and no less successful magazine. This year, Katie drew work in Pop M transferred to the Publishing House of Conde Nast.

The magazine ROR is an exceptionally pleasant photo album in all respects, whose pages of which are revered by their works are revered for honor the most eminent employees of the camera and lens - from Mario Testino to Peter Lindberg. And in order to flip through it was not bored, numerous photo stories were diluted with brief comments for all occasions from prominent figures of the fashion industry.

Among the advanced bosses of large corporations, it is considered a good tone to keep the mouth on the coffee table in the reception room, editors of the fashion magazines show the ROR to photographers as an example of how to shoot, and all the rest leaf through it just for the sake of pleasure.

Quote - “A visual aid for the design of the walls of your bedroom. The most complete visual series of people who cannot but inspire, and the bodies that we all look at with love and lust ”...

Unfortunately, good magazines do not live for a long time and now it remains only to turn over the old pages of Self Service, Crash, Sleazenation, Jalouse, Ptyuch or Pont. All these magazines deserve separate articles.