Harry Bekvit without hesitation

Without thoughts. Hidden forces forcing us to buy.

In his new book, the author of the bestseller “Selling invisible” Harry Bekvit
Explores the question in what cases people buy goods, services, almost without hesitation. Sometimes artists, writers, manufacturers are surprised from how buyers make their choice and at the same time go against the laws of logic, choosing a product of worst quality. Harry Bekvit claims that the choice of goods occurs under the influence of feelings, not the mind, and the person uses the mind even when the goods are chosen and it is necessary to justify this choice. Very often this is how not only cheap things are chosen, but also at home, expensive cars.

The author explores the love of buyers for unusual on the example of expensive sales of very unusual goods. He also emphasizes that funny stories and fairy tales play important in the life of any person. Companies choose the most suitable marketing strategies for them and raise sales to unprecedented heights if they manage to implement their plans.

Two sides of the coin.

The buyer wants to avoid traps of marketers who are now well able to sell goods and lure buyers into all kinds of traps using cunning tricks.

The marketer needs to sell goods and arrange traps. Harry Bekvit helps both buyers and marketers, given the book of the interests of both parties.

Harry Bekvit’s book “Without thoughts” can be perceived as a secret weapon of a marketer and buyer. It has a lot of not only reasoning the author, but also many real stories that illustrate all kinds of demonstrative situations in the market.