Translated material
Transformer shops
"Calling" the store is boring. It is not fashionable to open galleries. Arrange the defile is too bourgeois. Today, cool guys go shopping at the Art-Space, Concept Stores and Show Rums.
Nike Stadiums is a new international project. This is the name of recently open conceptual gallery and store spaces in Berlin, London, Milan, New York, Paris, Tokyo and Madrid dedicated to the Write the Future campaign. The sites consist of several creative laboratories in which artists, photographers, musicians and designers work. The project was already attended by: the artist from Croatia Daniel Zezhel, the French photographer Antoine Le Grand, the British design studio Universal EVERYTHING, the German producer and DJ Apparat and many others. In addition, in the Laboratory, each visitor to Nike Stadium can create a design of its own unique Nike ID sneakers.
The first to start Nike Stadium in Berlin . It is located in the north of the Central District, on the line of Strasse. The interior of the space was engaged in architect Roger Bundsha and artist Kosim von Bonin.
Nike Stadium interiors in Berlin:
At the opening of Stadium Berlin, a project of London photographer Ronald Dick and German director Ken-Tonio Yamamoto called The Mother of Football was presented. In the video of Ronald and Ken, the life of six Brazilian women and their children's children reflected. Mothers bring up a love of national sport in their kids, regardless of where fate abandoned them.
Photo from The Mother of Football series:
Video version of the project The Mother of Football :
“ This is very good! It is no longer possible to promote sneakers without art, and it is uninteresting. The main thing is that it all looks clear. But why isn't Moscow on the list? Is there really no gambling artists, photographers, and just those who want to paint a couple of new DunKs. I think our youth would love to participate, they would have such a kipesh that combined Europe did not dream! Again, the Tesla Boy group would be where to invite! "
The London Nike Stadium, which is in Somerset, introduced the shocking art project of the British clothing brand Zoltar. Their "shaman" collection is dedicated to football topics. The same aesthetics are present in the video of Zoltar's Nike Shaman and in the interior of the conceptual space of Stadium in London.
Nike Stadium interiors in London:
Video Zoltar's Nike Shaman:
“This is exactly how the modern man sees the world: a phantasmagoric collage from branding, advertising, archetypal symbols, spots from the subconscious and pictures from the TV. In each suit, many codes are involved: Shamanic idols and samurai equipment, protection from American football and a priest's cassock. Everything is boiled, bright, spectacular and impudent. Stylists and costume artists have worked well. Without embarrassment, I mind, I love the aesthetics of Vibskov and Beirendon. The ideas of these costumes from the same stylistic field. And shamanism is close to me. The video resembles the absurd clips of modern electronic groups. But - the whole project is so interesting to see once, discuss with friends and ... forget. Unfortunately, even talented work has more chances for implementation only within the framework of megabrand promotions. But what will remain after all this? Will anyone remember artists? Will the visual vision change the viewer? "
In Milan, the key project was the installation of the artist Daniel Zezel. Daniel created 10 short animated films with the best goals in the history of football and wrote three large paintings, which captured these exciting moments during the opening of the Nike Stadium space. Visitors to the performance could play table football - the favorite game of Italians.
Nike Stadium interiors in Milan:
The interior of the Bowry space in New York was developed by architect Rafael de Carden. Most of the showroom consists of fitting rooms painted by street artists. Bright spots of aerosol paint are everywhere. A special place for meetings and various projects is equipped here.
Nike Stadium interiors in New York:
One of these projects was the premiere of the film by Jake Samner, with the assistance of the photographer Naybel Elderkin. Sting Jake Sumner managed to work with world fashion houses and has already established himself as a promising young director. Naybel is famous for his reporting photos, work with famous musicians and brands. Their joint film “Practice is all” tells about daily training of children-football players, the emphasis is on the visual presentation of the material: each frame of the video can be considered as a separate photograph.
Trailer for the film "Practice is all":
“ I have been like projects that Nike made for a long time, attracting interesting cultural figures. The Mujuice record, released several years ago for a collaboration with Nike, for example, has already become a collection copy. As for the New York project, it is very nice to me how the theme of football is presented here through universal values and even turns to those who do not understand it at all . ”
The Nike Stadium space in Paris , on Auguste Barbier Street, was represented by two main sites - Black Magic and White Magic . The French-Korean artist Sanghon was inspired by African mystical motives and aesthetics of pagan culture. In his work, Sanghon explained the idea of the football term “Death Group”, in which Portugal, cat-d'Ivoire and Brazil played this year.
"White Magic":
"Black magic":
“The search for the forms of the future and art of tomorrow - it always impressed me and this is exactly what humanity should do in essence. Move forward, and not endlessly look back. Nike made a great concept and invested in the future. White show room - variations on the theme of the Catholic Cathedral. The game of religion is an infinitely washed topic. Religion no longer works, but bullying over it infinitely inspires mediocrity and forces me to clap the hands of the townsfolk, makes “provocateurs and masters” from artists. For my taste, it went very much. Black show room is an excellent artist’s work. Mix of ancient cultures through the prism of futurism and Freemasonry. Work with the human body and its proportions. ”
The Tokyo performance of Nike Stadium was completely dedicated to Butsam Mercurial Vapor Superfly II . The design of the space is made using branded colors of this football shoes. The Nike Stadium installations in Tokyo were attended by more than 900 different artifications.
Nike Stadium interiors in Tokyo:
