Young, and early

Five high -profile artists who visited Russia at the dawn of their popularity.

There is a popular practice of bringing “young and promising” to Russia at a time when they have not yet got world fame, and their tour is relatively inexpensive. But for this you need to hurry, constantly digging in some blogs among young groups, which can be taken to your party without a twinge of conscience. Although in this process you can cross a certain line: there are many cases when the musicians who became superstars performed in Moscow with empty halls and no one needed at all, and now a whole generation is crazy about them. We asked the promoters about how it was and whether it was worth bringing these artists to Russia again.

Justice in Mio. 2005.

Oleg Magdi : “They decided to bring Justice then, but no one needed it at all, we could not even persuade a single edition to write about it. I personally talked with the guys from the "poster", but only somewhere in Listing it was briefly mentioned and all. Although even then it was evident that a hype began around them, albeit such a little town, but still. Then, the Mio often took place of various progressive parties, but still from the hall only 10-15 people knew who the Justice was, and the rest simply believed in us: “Come, it will be something new, unusual.” 150 people came in total. And Justice themselves then tried, practiced and the audience did not quite understand where they were, so it was interesting. But the fee was completely ridiculous: I spent more money on their tickets than I paid them - and now it has grown up 40-50 times. And still we will bring them again, they now write the album and do not want to be distracted by different concerts, but they will most likely become the TRANSMUSICALAS holes in May, but even if not, we will bring them a little later ”

Whomadewho in Suzy Wong Bar. 2006.

Irina Shcherbakova: “Suzy Wong had a cigarette sponsorship contract, and we made a certain number of bias for it. Among other things, and Who Made Who, which we got at the same way, literally under the minimum conditions that allowed us to squeeze into the budget. And the guys performed perfectly, having established themselves from the best side. Actually, not many people came to the concert-only music lovers-journalists knew about who the Who Made Who are three years ago. The percentage of the ratio: 70-75% of random people and 25-30% went specifically to music. In total, about 100 people gathered in the institution. But Who Made Who is now, perhaps, not stellar money is worth it. Then we paid 1000 euros, now it will be 5,000 euros at least. That is, by 500%. With Franz Ferdinand, which we managed to bring in May 2005-their fees for 4 years have grown 10 times. As for the prospects of the Who Made Who concert in Moscow, with a good promotion you can sell 400 tickets and collect some kind of “B2”. But without the support of the sponsor, the concert will not work with a profitable. In fact, the real prospect of hearing WMW in the capital is some kind of assembly festival "

Patrick Wolf in Avantklub. 2006.

Maxim Silva-Vega : “At that time, about three hundred people came to Patrick Wulf, then it was still a very novice artist. But what is nice: in Russia three hundred people came to him, and in Europe he collected about fifty. It cost several hundred euros then, now the money is completely different. In Moscow, in general, it is sometimes possible to create a local interest in some artists, but this is already the case of PR specialists. Sometimes it is surprising which artists in Russia are popular and which are not. This is a well-known phenomenon: many groups that are completely not popular in Europe are considered some particularly cool. Here, for example, de-phazz "

2ManyDJS in the "Ministry". 2000.

Vladimir Trapeznikov: “I believe that 2ManyDJS was definitely brought here by the time. Just at that time, their most famous album “Much AGainst EVERYONE's Advice” was released - 2ManyDJS - they are Soulax, the Genta Belgian city brothers. And then they were definitely by the time, everything took place in the Club “The Ministry”, there was a full hall. I think that now or even two years ago it would be completely inactive to bring them. And then they have a lot of people who influenced. I’ll say even more: Laurent Garrier began to change his DJs-sites towards how 2ManyDJS played ”

Aeroplane at Bubble Bar. 2008.

Timofei Smirnov: “Airplane performed in a rather small St. Petersburg bar -“ Babble bar ”, then they were completely unknown and only 200 people gathered for them.
Airplane is, as everyone already knows, a duet: one participant is a DJ, and the second is a producer. And then the second participant constantly lubricated the picture. In general, they did not surprise us then. Now they have become popular and the situation with their sets has changed a lot for the better - they are sent by unrelated tracks, which the guys include in their DJs of Seta ”

(After St. Petersburg, aeroplane after a few months played at an event in Moscow)

Andrei Shemelinov: “We celebrated 3 years of Aromamedia and decided to arrange the event“ Aroma+Art ”. This is such a multi -speaking project of contemporary art, where various aromas are supported by appropriate installations, paintings, sculptures, light, music, sound, video and so on. Since the main topics were air and atmosphere, they decided to put the Belgians on the supplies. I really liked the Airspace mix in 2007. Well, we immediately christened Vitkom, he seemed to us such a shy and curious student. He refused to drink, so we did not offer him football either, running him under the program of "Bread and Spectacles". And after a meal, he went on a walking in the center of Moscow, which ended on the observation deck, where he was wildly froze, but admired the views for a very long time. Romantic! I don't remember the financial part. But the fact that the remuneration of the DJ did not exceed 1000 is exactly + agency and expenses "