Grandfather Bil-Bil-did not break

The Minister of Culture and Mass Communications of the Perm Territory Boris Milgram liked the project of the Perm writer Alexei Ivanov - eight photo books about the Perm Territory. The official publicly reported this on his blog. Ivanov, in turn, remained unsatisfied with the answer (in which he was invited to optimize the project on a number of positions) and compared the minister with the chicken pockmarked, who also strove to slip a simple egg instead of a gold.

Alexey Ivanov had no doubt that Boris Milgram would refuse his project, but the writer was interested in what form. As a result, according to Ivanov, Milgram acted “as a real director”: “Welcome, or the entrance is forbidden to outsiders.”

Photo: Dmitry Lebedev / Kommersant

In mid -October 2010, Alexei Ivanov invited the Ministry of Culture to help him in the implementation of the Artemy Babinov publishing project, which includes eight photo books. Each book represents a separate area of ​​the Perm Territory. The term for the project is 1 year, the cost is 20 million rubles.

Boris Milgram, responding to the writer on his blog, noted that the project is wonderful, but not so unique. “I'm afraid that the Krasnoyarsk Territory, the Republic of Tuva, and the Arkhangelsk region have already done something similar,” the minister wrote. In addition, the official noted the too high cost of one book (according to his estimates, about two thousand rubles). To plan “such a luxurious edition”, not focusing on sale, Milgram considers stupid. However, there will be no way to sell books, since by law the ministry does not have a commercial benefit from the project made on budget money.

In order for books to be sold, the official suggested that the writer turn to the business. To this end, Ivanov, with his project, is proposed to participate in the exhibition of the museum of photography, which should soon appear in Perm. Participation in the exhibition, according to Milgram, will give a clear idea of ​​Artemia Babinov and will help attract investors.

Resolutely the minister refused Ivanov only that the project was implemented exclusively by the July Production Center. “According to Russian legislation, all project participants must be determined by the competition through quoting applications,” Milgram explained his position. In general, the head of the Ministry of Culture is ready to accept the idea in a detailed form along with a detailed business plan.

In response to the message of Boris Milgram, Alexei Ivanov, quite promptly, during the working day, wrote another open letter, starting with the words: “It was flattered by your answer. You are kind as a chicken pockmarked: here you have a simple egg, not gold. ”

Ivanov insists that his photo project is unique, and there was still nothing like that in any Tuva. It seems that the writer was somewhat crumpled that he was indirectly charged with the generation of “SPU”. As for the financial side of the case, here the writer fundamentally does not agree with the opponent: “You should not bother yourself with the calculation of the cost of books, these calculations are made in a business plan that you did not ask. And two thousand rubles are not the price of one volume from my series, but the price of a ticket for the production of “ The Young Scene ”, you confused. I also did not ask your ministry to publish books, I asked to finance the project. ”

It was not possible to get more detailed information from Alexei Ivanov - he said that he did not give a comment to the Salt newspaper. His agent Julia Zaitseva also answered. But another bright representative of the Perm creative intelligentsia, the artist-artist Ravil Ismagilov agreed to talk about the convergence of the writer with the “globalist” by Milgram.

“I do not consider Ivanov’s appeal to the Ministry of Culture by the betrayal of soilism. After all, the next five years in Perm culture will it be commanded by Milgram, so now, not to work at all, or what? Cultural life should not stop, ”says the artist. And Milgram, according to Ismagilov, is not a fool to turn away from Ivanov. After all, according to soils, to go against the Perm writer means to go against culture. And the head of the cultural department cannot afford this.

The artist himself is going to contact the Ministry of Culture with a request to finance large paintings and to create a large exhibition site. As the practice of Alexei Ivanov showed, public appeals to the ministry are much more effective than private. So in the next couple of months, the artists-artists, following their like-minded person, will publicly turn to Boris Milgram.