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Nine months before the mayor’s elections, Yuri Luzhkov took up self -promotion. The main image maker was appointed press secretary of the mayor Sergei Tsoi. He received the ministerial position of the head of the department and almost unlimited powers. Now Tsoi will not only be responsible for the mayor’s connections with the press, but also to oversee the work of his colleagues from all departments of the Moscow City Hall, aiming them on serving the mayor.

In the Moscow government, the power struggle continues: the mayor prepares his team for the elections.

Yesterday it became known that Yuri Luzhkov signed a decree on the transformation of the press center of the mayor and the Moscow government into the press service. Behind the game of words hides the retrofitting of press secretaries of departments and committees of the capital's government, prefectures and district administrations of the new department, the head of which was appointed personal press attache Luzhkova Sergey Tsoi. His deputy will remain Mikhail Solomensev. It is possible that in the near future Tsoi will have another deputy.

As it became known to the newspaper, yesterday Sergey Tsoi met at the City Hall with the employees of his department. Among them were 18 people from the department of Mikhail Shcherbachenko (he previously worked with Tsoi), which is part of the apparatus of the head of the Department of Information and Press of the Moscow Government Alexander Music. Moreover, former musician employees are moving to a new place of work with computers and tables (according to the official version - in order to save costs for maintaining the apparatus).

However, together with people, Sergei Tsoi takes away from the musician and part of the powers, in particular, control over the information policy of the Moscow media holding (TVC, decimeter channel 'Capital', Radio Says Moscow, Tverskaya Pravda, “Evening Moscow ', Rossiya, Literary Newspaper, Culture, Evening Club” 'Metro', about 80 district and district newspapers).

According to preliminary data, about 50 people will work in the press service of Tsoi. Yesterday they passed the briefing. According to the source of the newspaper, they are charged with the obligation to 'promote' not his immediate wards in the media, but mainly the mayor.

Perhaps Luzhkov is trying to limit his subordinates to information resources in this way and to prevent a leak in the media of confidential data.

Realizing the importance of the moment (in December the mayor’s elections will be held), Yuri Luzhkov endowed Tsoi with great powers. From now on, without his consent, not a single press secretary of any unit of the city’s executive branch can be hired or dismissed from personal press secretaries of the mayor to the heads of district administrations and district newspapers. The final text of the Regulation on the press service of the mayor and the government of Moscow must be prepared and submitted for consideration by the mayor within a month.

However, Tsoi is difficult to establish full control over the press services of Vice-mayor Valery Shantsev and other key figures of the Moscow government: Vladimir Resin, Oleg Tolkachev, Leonid Krasnyansky, Joseph Ordzhonikidze. Most likely, he will be able to subjugate only medium-sized press centers. Already at the first meeting with subordinates, Sergei Tsoi promised them all support in solving personal problems.

REFERENCE

Sergei Tsoi was born on April 23, 1957. According to the biographical reference book 'who is who in the modern world', Tsoi was born in the city of the Terrible Chechen-Ingush Autonomous Soviet Socialist Republic, but in an interview, Sergei Tsoi calls himself a native of Rostov-on-Don. After graduating from 11 classes of the Rostov high school, he was drafted into the army. Having served, unexpectedly decided to enter the journalism department of the Filfak of the Rostov State University. According to classmates, Sergey studied diligently, was distinguished by seriousness, thoroughness, but he was not cramped. In the second year, he went to conquer Moscow and got a job as a correspondent in the newspaper "Call" of the Domodedovo district, where one of his best friends and a room in the hostel of the University of Rostov Dmitri Dibrov later worked. In the third year, Tsoi transferred to the correspondence department. For criticizing the actions of the Domodedovo city committee, the correspondent of Tsoi repeatedly received reprimands along the party line.

After the district authorities told Tsoi: 'either you write to their friends and continue to work with a good prospect, or we punish you along the party line', he wrote a statement of care of his own free will. After the scandal, Sergey decided to leave the capital for a while and was about to enter the graduate school of the University of Rostov. But the characteristic from the place of work did not make it possible to continue training and find work. It was possible to get a job only in the position of a correspondent of the Little Division of the Rodion-Nesvetaysky district of the Rostov region, but a month later he was fired for the malicious non-payment of party contributions. Outgoing from the Communist Party tried to find a job for about six months - first in Rostov, then in Moscow. With difficulty, he got a set in the many traffic of the capital's ZIL. A year later, he managed to remove a party reprimand. After he tried to continue his career in the international version of the Politizdat of the Central Committee of the CPSU, but again received a strict reprimand for the loss of a passport, military ID, a diploma of higher education and a party card. He was forced to return to his previous place of work, after a few years of work in Zile he received a room in a communal apartment and moved to a “construction newspaper ', also wrote to' Trud ',' Soviet Russia '. In 1986, CEO of ZIL Valery Saikin became chairman of the Executive Committee of the Moscow City Council, remembered the young and initiative journalist Tsoi and invited him to work in the Moscow City Council. In a new position, Tsoi was engaged in communicating with journalists and tracked the publications on the activities of the Moscow City Council. One of the deputy chairman of the Executive Committee of the Moscow City Council Yuri Luzhkov, who suggested that Tsoi become his personal assistant in the media communicate. It was in those years that Tsoi and Luzhkov had a tradition - to meet every morning and view newspapers together. After each such meeting, the capital's mayor gives instructions to officials and only after that begins a working day. In 1994, Sergey Tsoi was officially appointed as an adviser-press secretary of the Moscow Mayor. From 1997 to July 1998 he was a member of the Board of Directors of JSC Tv Center. In April 1998, Tsoi unexpectedly announced his care for everyone. According to Tsoi, he wanted to seriously engage in musical activity: 'You cannot keep the melody that are torn from me in my soul. And doing something half-hearted to me. ” As a composer wrote several songs for his wife Anita Tsoi, one of the songs is called 'Dedication to Yuri Luzhkov'.

But Luzhkov persuaded Tsoi to stay. In order not to depend on the mood of the press secretary, Luzhkov created the public relations department, which actually duplicated Tsoi. However, after a series of scandals and an attempt on the head of the new department, Olga Kostin, the duplicate body was reorganized. On June 25, 1999, Tsoi was elected to the Board of Directors of JSC 'TV Center'. He is attributed to the authorship of some ambitious projects of the metropolitan mayor, in particular, the idea of Moscow patronage over the Black Sea Fleet. The protection of the Russian population in the CIS could greatly raise the rating of Luzhkov in the presidential election. In his free time, time is resting in the country. Karate is fond of, has a black belt. Likes to play the guitar. He has a son, who is in Korean's name Chan Sok, which means 'large and smart'. In the passport, he was recorded in Russian Sergei, in honor of his father. According to the wife of Anita Tsoi, Sergey Petrovich is an amazing family man and a wonderful father, to whom she dedicated 90% of her songs.