Translated material
Gifts for the family
Pre -holiday loans
On the eve of the holidays, many household appliances offer to use their new credit programs.
For example, in the network of stores "M. Video" there are special credit programs for the entire assortment. At the same time, the “supercredit” action is valid only during December: it applies to all goods worth from 3335 to 150,000 rubles, with the exception of cell phones. At the same time, the buyer pays the first fee, which makes up 10% of the value of the goods, and the loan itself is issued for 10 months. Despite the fact that sellers do not focus on the interest rate on the loan, it should be taken into account that the real rise in price of the goods is 10%.
Technina stores offer customers the pre -holiday program "Credit - the first payment after 3 months." By purchasing goods on credit, the client does not pay for the down payment, and the first payment is made after 3 months. According to this program, you can buy a product in the amount of 3,000 to 200,000 rubles. Lending term is 1 year.
The most “wrong”, in the sense of expensive, New Year's loan - on the Eldorado network, it is called “popular”. Its conditions are as follows: the term is from 6 months to a year, the first contribution is 10%. The loan is issued at 29% per annum in rubles for goods worth from 3,500 to 150,000 rubles.
In reality, the so -called "free" loans acting in the same "Eldorado" and in "M. Video" are the most profitable. When buying household appliances on credit, the client simply gradually pays the entire purchase price, while not paying over the cost of the goods for lending. In Eldorado, under such conditions, you can buy goods worth from 3500 to 150,000 rubles with installment payment for 6-12 months, and in M.Video - for goods worth from 3,500 to 100,000 rubles with installment payment for 3 months.
Presentations as a reward for expensive purchases
Not a single holiday in Moscow stores can do without gifts. But, of course, in order to give you something, you need to make a purchase. We are not talking about buying inexpensive hairdries or coffee grinders, the wishing to receive a gift will have to fork out properly.
The DVD player, which costs an average of 3-4 thousand rubles, will be presented to customers in stores of the Mir chain. But in order to earn such a present, you need to buy either a plasma or liquid crystalline, or projection TV TOSHIBA (from 30,000 rubles).
In Eldorado, when buying a Panasonic DVD RAM system (23,599 rubles), a small surprise is also promised. The buyer finds out the name of the surprise by receiving a check on the payment of DVD-RAM at the box office.
Gener for gifts, a chain of stores "Party". Here are just an approximate list of goods to which customers are given a gift: computers on Intel Pentium 4 HT processors, computers with Microsoft® software, Canon office equipment, Philips Decant radio telegraphs, Samsung printers and faxes. Those who acquire any projection, LCD-televisor and plasma panel Toshiba (from 2399 cu) are received as a gift from a DVD player (from 140 cu).
To participate in the prize draw, it is not so necessary to spend large amounts. In the same “world”, one who has purchased goods worth more than 1000 rubles can hope for winning.
A special case is a prize that will have to run around competing firms. This is the action of the Technolas stores, the essence of which is that, having bought a product worth up to 50 cu In Technosyl, the buyer can look into the shops of other brands. And if during the week he manages to prove that the same product can be bought cheaper, then the buyer is paid compensation in the form of 115% of the difference in price.
“Say, if any device in our store costs 1000 rubles, and in another store - 900 rubles, then the buyer will receive compensation of 115 rubles,” Karina Chernikova, spokeswoman for Technosily, explained the newspaper.
Waiting for buyers
In the last days of the outgoing year, the influx of buyers increases greatly. And therefore, many stores fight for customers, increasing their working day and accelerating service. The salons of "M. Video", for example, in December extended the time of work time for an hour - until 22.00. However, the Eldorado supermarket, located in the Gorbushkin court shopping center, is perhaps the most “long -playing”: his work time ends at one in the morning.
In addition, M. Video developed the green corridor action, designed to fight lines. The essence of the promotion is as follows: buyers purchase a product that is in the public domain in the store hall, on the boxes of which the sticker "delivery without verification" is pasted. This product has already been verified, and a warranty card has been issued for it. It remains only to pay for the purchase. “In this case, buyers do not risk anything,” Nadezhda Kiseleva, an employee of the PR department of the company, told the newspaper. “Only a store that guarantees the quality of the goods risks.”
The Mir network also undertook to speed up the purchase process: special stickers are glued to some groups of goods indicating that the buyer will spend only 15 minutes on the purchase of these goods. These goods are also checked in advance of stores, and therefore there is no time for an additional check.
11.12.2003 / Svetlana Bogdanova