The Euro 2012 emblem - a flower made from paper patterns traditional in Poland and Ukraine - is the oldest attribute of the championship.
True, popularizing the sports holiday with the help of a logo presented back in 2009 is becoming more and more difficult over time.
Today, citizens who decide to use the emblem of the European Championship without the approval of UEFA will face a fine of 85 thousand hryvnia (more than 300 thousand rubles), and those who dare to place it on their car will also be deprived of their rights for a period of three months.
The Euro 2012 mascots Slavek and Slavko, created by the American company Warner Brothers, have had to put up with criticism throughout their eighteen-month life. Initially, the twin brothers were accused of plagiarism, pointing in the direction of the heroes of the 2008 championship Trix and Flix, then they were reproached for the lack of national characteristics, and to top it all off they were indiscriminately insulted. “Erased facial features, round eyes, gaze directed into nowhere - these are clear signs of Downism,” Ukrainian teacher Irina Kvasnitsa declared publicly.
The Tango-12 ball is a descendant of the classic Tango from Adidas, which first “danced” on the field back in 1978 at the World Championships in Argentina. Unlike its Latin American relative, “Tango-12” managed to become famous even before the opening of the competition. One of the enlarged presentation models displayed on the streets of Donetsk was destroyed by hooligans, after which, according to the official verdict, they had to walk for several days with a sign: “I’m a complete idiot, I broke the Euro 2012 ball.”
It is no coincidence that the official song of the championship in Poland and Ukraine is performed by a dark-skinned German-American singer. The fact is that Oceana previously managed to hold first position in the charts of both countries for a long time with the song Cry Cry. In addition to the official hit Endless Summer, warmly supported by UEFA, Euro 2012 also has a national anthem. It was the song “Vbolivay” (“Be sick”) by Dmitry Golub from the city of Zhitomir, which is performed by his group UkrOP.